Published on August 17th, 2019 | by Daniel Sherman Fernandez0
Hi! Proton launched in Russia with Hi! Alice
“HiAlice,” Geely Atlas arrives in Eastern Europe
Geely Auto’s global flagship smart SUV, BoYue has garnered over 750,000 users in China alone since its launch in 2016. InRussia and Belarus, the Atlas locally produced in Geely Auto’s plant in Minsk.The same model has also found success in Southeast Asia, becoming thebest-selling SUV in its segment in Malaysia after being localized by Malaysia’snational carmaker PROTON and sold as the X70 SUV.
The fastest growing automotive brand inRussia, Geely Auto, launched its flagship Geely Atlas SUV 1.8TD equipped withthe leading Yandex Auto functionality in the Russian market on August 12th. Thebest-selling Geely Atlas (Bo Yue in China) offers a new intelligent mobilityexperience to Russian speaking markets through a smart cockpit system jointlydeveloped by Geely’s strategically invested technology company, ECARX and Russianinternet giant, Yandex.
IntelligentMobility Experience by ECARX and Yandex
By partnering with the Russian searchengine and AI giant, Yandex, a new intelligent mobility experience forRussian-speaking users based on the GKUI Geely Smart Ecosystem has beendeveloped. The GKUI was developed by ECARX and first launched on the Geely BoYue in China, today the system is featured on over 22 Geely Auto vehicles. Inthe newly formed partnership, Yandex is responsible for software development andapplication localization with ECARX providing the platform.
To meet the demands of Russia users forlocalized digital services, ECARX has modified the GKUI in the locally producedAtlas with Yandex Auto and Russian digital voice assistant “Alice.” Users willnow be able to utilize the intelligent voice assistant for navigation, search,and entertainment needs as well as control more functions of the Atlas inRussian.
Through the partnership, the two sides willbe able to give full play to ECARX’s experience in intelligent connectivity andYandex’s Russian digital services infrastructure. The strategic cooperationwith Yandex marks the beginning of ECARX’s entry into the European market. Withthe latest release of their GKUI 19 system and E series vehicle chips, ECARXwill continue to develop its business activities under the development motto of“putting the power of the internet into the car” and furthering their leadingposition in intelligent connectivity.
At the launch of the upgraded Atlas, ECARXVice President Li Wei said “ECARX has provided our excellent hardware to Atlasand their users, while Yandex provided users with localized intelligentin-vehicle software platform based on their exceptional understanding of Russiandrivers. In the future, ECARX aims tooffer greater service to more Geely models in Russia. ECARX and Yandex teamswill work closely together to bring more connected services and provide ourusers’ with a better, more intelligent mobility experience. “