Alfa selling less cars than Tesla in Europe
The TeslaModel 3 outsells Alfa Romeo in Europe for the first time
This is bad news for this iconic brandwhere during the first half of 2019 its sales dropped from 37,476 units to just29,059. This is also an indication that car buyers in Europe are warming up toelectric cars.
Continuing the negative news is Alfa’s six-month sales dropping to just 42 percent compared with the same period last year. Alfa was also outsold by its one-model, one-market sister brand, Lancia, which managed to deliver 34,693 Ypsilons through June in Italy.
In addition, Alfa was overtaken during thefirst half by Jaguar and Porsche while even Toyota premium brand Lexus, whichsold 27,267 vehicles in the half, is about to skip past the Italian marque.
The decline at Alfa has been rapid as itsold more than 120,000 vehicles globally last year largely because of strongdemand in the U.S. and China. Unfortunately, Alfa U.S. sales were down 26percent during the half and the overall China market’s decline is not helping.
July’s European sales figures were evenless encouraging, with Alfa’s deliveries dropping by 56 percent in Italy, 66percent in France and 70 percent in Spain.
The Guilia midsize sedan has struggled in aslumping segment. Even sales of the Stelvio midsize SUV are fading. Those twomodels were the start of a 5 billion euro investment plan announced in May 2014that predicted Alfa’s global sales would reach 400,000 by 2018. That did nothappen, and relief in the form of a new model will not come until 2021 when theTonale compact SUV is due.
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