Published on September 11th, 2019 | by Daniel Sherman Fernandez


Ford announces full electric vehicle range at Frankfurt

Ambitious 17 Electric Vehicles by 2024 and 8 Electric Vehicles (EV) by 2019 in showrooms. Who will be the buyers? This is the question we ask as EV charging is still an issue and even more worrying is the cost of replacement batteries and the disposal of these batteries in 8-10 years time.

Ford has demonstrated its commitment to anelectrified future for customers at the Frankfurt Motor Show in Germany.

The company revealed its most comprehensiveline-up of electrified vehicles, which will help drive sales anticipated tosurpass conventional petrol- and diesel-models by the end of 2022 in Europe.

Earlier this year, Ford announced thatevery new Ford passenger vehicle nameplate will include an electrified option –either a mild-hybrid, full-hybrid, plug-in hybrid or all-electric – deliveringone of the most comprehensive line-ups of electrified options for Europeancustomers. The company is launching 17 electrified vehicles in Europe by 2024,including eight in 2019.

Ford expects electrified powertrains toaccount for more than half of the company’s passenger vehicle sales by the endof 2022, creating a tipping point for Ford’s electrified vehicle sales versusconventional petrol and diesel sales. By this time, the company also expects tohave sold 1 million electrified passenger vehicles.

Ford Puma Titanium X in Frankfurt. Picture by Tim Bishop

Ford Electric filled position at the Frankfurt show stand features the most extensive line-up of electrified vehicles that Ford has yet displayed, including:

·            The all-new Kuga Plug-In Hybridvariant of the all-new mid-size SUV – Ford’s most electrified vehicle ever andthe first Ford to offer mild-hybrid, self-charging full-hybrid and plug-inhybrid powertrains

·            The all-new Explorer Plug-InHybrid seven-seat SUV and the new Tourneo Custom Plug-In Hybrid eight-seatpeople-mover – each offering pure-electric driving capability alongside thedriving range and freedom offered by a traditional combustion engine

·            The new Puma EcoBoost HybridSUV-inspired compact crossover, featuring sophisticated mild-hybrid technologyfor reduced CO2 emissions, optimised fuel-efficiency, and a more responsive andrewarding driving experience, shown in stylish Titanium X specification for thefirst time

·            The Ford Mondeo Hybrid wagon,featuring self-charging, full-hybrid, petrol-electric powertrain technologythat offers a compelling alternative to diesel and offers pure electric drivingfor refinement particularly in city and stop-start driving scenarios

·            Ford’s new Mustang-inspiredall-electric performance SUV will arrive in 2020, with a targeted pure-electricdriving range of 600 km (more than 370 miles) calculated using the WorldHarmonised Light Vehicle Test Procedure (WLTP), and fast-charging capability.*

Ford Puma Titanium X in Frankfurt. Picture by Tim Bishop

Seamlesscharging solutions

Ford will partner with six leading energysuppliers across Europe to provide home charging wall box installation servicesand green energy tariffs for plug-in hybrid customers, enabling simpler, fasterand more affordable charging of electrified vehicles.

Ford recently announced it is set to workwith Centrica to offer services in the U.K. and Ireland. Ford’s energy partnerswill also make their installation services available to support Ford’sdealership networks across Europe.

Ford Electric wall box solution will deliver up to 50 per cent more charging power than a typical domestic socket to reduce at-home charging times by up to one-third for customers of Ford’s plug-in hybrid models.

Ford is also introducing a new smartphoneand tablet application that will enable its plug-in hybrid vehicle owners andoperators to easily locate, navigate to and pay for charging. In partnershipwith NewMotion, Ford offers access to the largest public charging network withextensive coverage across Europe. The new app will deliver simplified accessand payment for Ford customers at more than 118,000 charging points in 30 countries.Customers will be able to seamlessly utilise charging points across manymarkets, initiating and paying for charging services from a single account fora simplified ownership experience.

In addition, in combination with theavailable FordPass Connect on-board modem, the FordPass mobile app enables Fordplug-in hybrid drivers to remotely monitor their vehicle’s charge status.

Ford also is a founder member andshareholder in the IONITY consortium that aims to build 400 fast-chargingstations in key European locations by 2020, with a charging capacity of 350 kW.This enables a significant reduction in charging times for all-electricvehicles compared with existing systems – ideal for long distance journeys.

Makingit easier than ever to Go Electric

Ford Electric experience also debuts at the show, helping de-mystify electrification for customers. Visitors to the Go Electric experience will discover interactive exhibits, immersive experiences and an exciting, world-first electric vehicle acceleration simulator.

With Ford Electric, consumers will find a range of experiences designed to help them better understand electrified driving technologies from today and tomorrow, and discover which solutions are best for them.

GoElectric experiences include:

·            A world-first electric vehicleacceleration simulator, replicating the thrill of unbroken linear accelerationdelivered by all-electric performance

·            An augmented reality journeyexplaining the different electrified propulsion options offered by Ford and howeach works – from the 48-volt mild-hybrid technology of the all-new Ford Pumato Ford’s forthcoming Mustang-inspired all-electric performance SUV

·            An interactive touchscreenexperience designed to help customers understand which electrified technologiesand products best suits their lifestyle

·            A hands-on interactive exhibitusing real charging hardware to help customers understand how quickly plug-inhybrid and all-electric vehicles can be charged in multiple scenarios

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