Why was the Peugeot RCZ Retired?
Multiple award winner and iconic looking and still discontinued.
Did you know that the Peugeot RCZ is the first Peugeot model not to use the numbering system with a central “zero” or “double zero”.
The PEUGEOT RCZ was one of our most striking and loved models and was produced between 2010 and late 2015.
This unique French sports coupe with it’s distinctive ‘double-bubble’ roof won a cult following and received numerous motoring awards during its lifetime, including five consecutive ‘Best Sports Car’ crowns in the British Diesel Car magazine’s ‘Car of the Year Awards between 2010 and 2014 and Top Gear’s ‘Coupe of the Year’ award in 2010.
It also became a Hollywood movie star, featuring in the film Focus, starring Will Smith and made regular appearances in two British daily shows, Coronation Street and Emmerdale.
In June 2014, Peugeot boss Maxime Picat proudly confirmed that the Peugeot RCZ will see a second generation due to its increasing sales success. Then in April 2015, less than a year later, Maxime Picat changed his tune completely and confirmed the second generation Peugeot RCZ will definitely NOT go into production and the planned tuned version of the RCZ, the ‘R’ will not see showroom sales at all. The 270bhp Peugeot RCZ ‘R’ was earlier planned as an Audi TT and Volkswagen Scirocco rival.
This sexy coupe was one of the many Peugeot models that were trimmed from the Peugeot lineup. The management objective was to reduce the number of vehicles it produces from 26 to 13 by the year 2022.
“If I tell you that the 13 most important silhouettes that we sell account for 95% of all our sales and more than 100% of all our profits you will understand why this is necessary,” said Picat at the 2014 Shanghai motor show. Peugeot made multi-billion euro losses in 2012 and 2013, prior to instigating a streamlining programme that brought it back in to profit in 2014.
In addition to the RCZ Coupe, a number of special editions were produced, including the RCZ Red Carbon, the RCZ Asphalt and the RCZ Magnetic. 2013 also saw the introduction of the Peugeot RCZ R, a more powerful, performance-oriented RCZ with 270bhp, making it the most powerful PEUGEOT ever made.
The PEUGEOT RCZ rolled off the production line in November 2015 and will not be replaced, but you could still pick up a used model from the many online used car classifieds that exists in Malaysia and prices have depreciated by as much as 70-75 percent in just eight to nine short years.
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