Automotive

Published on May 15th, 2020 | by Subhash Nair

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Will Borgward Bring the BX3 To Malaysia to Fight the X50?

Borgward, the German premium car brand that was revived in 2008 and came to market by 2017 has a new product and it’s called the BX3. By now, some of us are familiar with the Borgward BX5. This mid-sized SUV goes up against SUVs like the Haval H2 and the Proton X70 and is in fact sold in Malaysia from RM138K. We covered some of the details like its dimensions and price before, but we’ve now got a few more equipment details.

The BX3 carries most of Borgward’s design signatures, looking quite a bit like the BX5, with a more youthful and sporty character. The design work was done by studios in Stuttgart and Beijing.

Here’s what you can expect from the BX3:

  • 1.4-litre turbocharged petrol engine (147hp, 250Nm of torque)
  • 6-speed Aisin automatic gearbox (Eco, Sports, Snow modes)
  • Multi-link rear suspension
  • 10.25″ digital instrument cluster
  • 8″ infotainment screen
  • B-Link system (Digital Key)
  • Pricing between 96800 – 130800 RMB in China
  • Electric Tailgate
  • 360-degree parking camera
  • ABS, EBD, ESC, HAC, Auto Hold, Electric Parking Brake
  • 6 Airbags
  • High Strength Steel on 78% of the model

Here’s the press release with more information.

BHPetrol Kaya Raya Contest April to may 2020

PRESS RELEASE

The Borgward BX3 is the youngest member of Borgward’s SUV family and it carries on the dynamic and sovereign appearance of its sister models. The characteristic muscular fenders pronounce sportiness and safety. The silhouette merges coupe-like character with a clear bodyline, and the two-tone concept merges modernity with elegance. The evolution of the octagon grille celebrates the iconic Borgward logo more than ever before. In short, the BX3 aim to be a consistently designed Crossover that ages well.

In the interior, the Borgward BX3 continues the fashionable yet pragmatic style of the Borgward sister models. Wing lines keep shaping the instrument panel, doors and seats. A 10.25-inch cluster display and 8-inch touch screen as head unit is also available, making the Borgward-unique B-Link system easy to use. The rich choice of interior colors also reflects the understanding of needs of the targeted consumers.

The design of the Borgward BX3 was created in a global process with its Design Studios in Stuttgart, Germany, and Beijing, China.

The Borgward BX3 is a A0 Class SUV with a price range of 96.800 to 130.800 RMB in the Chinse market. It is focusing on young, or young at heart, customers who seek a quality brand product. Besides the exciting yet coherent Design, this thinking is incorporated by the smart B-Link HMI system, generous interior space, electric tailgate with individual height adjustments, 360° parking camera, and many more thought through details that make every ride enjoyable and hassle-free. As an example, express delivery to the car is possible.

For the start, a 1.4T gasoline engine is available, also with a 6AT gearbox. A standard multi-link rear independent suspension system allows excellent motion control performance. The dimensions of 4410mm in length, 1830mm in width and 1670mm in height prove that customers will get a generously sized SUV for a competitive price.

In terms of powertrains, the Borgward BX3 uses a 1.4T turbocharged direct-injection four-cylinder engine + Aisin 6-speed transmission. The maximum power of the engine is 110kW and the maximum torque is 250Nm. The power and torque parameters are ahead of the same-level joint venture brands. Aisin 6-speed transmission supports three modes: Eco, Sports and Snow. The car is light weight, has a low noise level, and excellent fuel economy. The professional-grade SUV chassis design and the only rear multi-link independent suspension standard in the same class make the Borgward BX3 sensitive and accurate, the overall driving comfort is excellent.

In addition to the basic ABS and EBD functions, all models are equipped with 15 safety features including ESC, HAC, AUTO HOLD, and EPB, which greatly improves driving comfort and safety. All-round 6-airbag configuration uses large-capacity airbags to protect all passengers. In addition, passive safety configurations such as seat belts and seats can effectively reduce the injuries of drivers and passengers in case of a collision.

In order to achieve a higher standard of safe driving experience, the amount of high-strength steel used in the BX3 has reached 78%, which is a leading position among models of the same class. The cage area of the passenger compartment is formed of a cage body made of impact-resistant materials such as ultra-high-strength steel, which can fully absorb and disperse collision energy, ensuring that the passenger compartment can effectively protect the safety of the driver and passenger when the vehicle is impacted in various directions. The top compressive strength is 6 times higher than the national standard.

At the same time, the Borgward BX3 enhances an intelligent driving experience and is equipped with a dedicated B-Link intelligent interconnection system. The owner can unlock the car through the Bluetooth connection from a mobile phone without carrying a physical key. The digital key can also be shared with relatives and friends. Owners can also enjoy a multitude of technology functions such as personalization of the car settings, adjusting seats, rearview mirrors, temperature, etc. There is a unique courier-to-vehicle service. The owner can remotely authorize the opening and closing of the trunk, and allow a courier to deliver parcels to the car.

The Borgward BX3 brings a safe and intelligent driving experience to meet the needs of young or young at heart car owners, while also adding sports and fashion to the Borgward family. On top of that, the new retail system of Borgward Automobile allows a 10% down payment, free 24-hour test drive, 90-day to return the car and other value-added services.

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About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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