Published on September 18th, 2020 | by Amirul Mukminin


New Mitsubishi 3S Centre Opens in Temerloh

Mitsubishi Motors Malaysia (MMM) has strengthen its network in the East Coast region with the opening of a new Mitsubishi 3S centre in Temerloh, Pahang.

Operated by Auto Raya Timur, the 11,000 square-foot facility incorporates the brand’s latest corporate identity, which is represented by its global tagline ‘Drive Your Ambition’.

Offering sales, service and spare parts, the 3S centre has a showroom that could display up to three cars and a comfortable customer lounge with WIFI. The service centre is equipped with a total of six service bays.

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Here’s the press release with more information:


Mitsubishi Motors Malaysia (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, together with authorized dealer Auto Raya Timur celebrated a new Mitsubishi Motors 3S Centre (Sales, Service & Spare parts) opening in Temerloh, Pahang today.

The 3S Centre is located at Lot 9301 & 9297, Batu Tiga, Jalan Mentakab, 28000 Temerloh, Pahang.

Auto Raya Timur is a new showroom in Temerloh incorporating Mitsubishi Motors’ new corporate brand; represented by its global tagline ‘Drive Your Ambition’. The corporate mark is a powerful statement of Mitsubishi Motors commitment to the values and aspirations of its drivers.

“I would like to congratulate Auto Raya Timur, for successfully launching its first showroom here in Temerloh! As Mitsubishi Motors Malaysia progressively work towards introducing the new Mitsubishi XPANDER here in Malaysia, this new showroom in Temerloh represents our commitment to put customers as a priority, including providing them with a comfortable sales and after-sales experience when they visit our showrooms,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.

Also speaking at the new showroom launch, Basharuddin Bin Abdullah, Dealer Principal of Auto Raya Timur said “Our group has been in the automotive business for over 50 years mainly on trucks and heavy commercial vehicles. Mitsubishi cars have now become one of the most preferred and most searched cars and as such we see a tremendous growth potential for the Mitsubishi brand in Malaysia.”

With a built up area of over 11,000 square feet, the 3S Centre houses a comfortable customer lounge with WIFI and sufficient space to display up to three cars. Its service centre also comes with a fully-equipped workshop with six service bays ready to serve every Mitsubishi vehicle.

MMM is now represented by 52 showrooms (out of which 46 are 3S Centres) and 52 service outlets throughout Malaysia. In East Malaysia, MMM is represented by 14 showrooms (7 in Sarawak and 7 in Sabah).

The Triton 4×4 pick-up truck are imported as CBU (Completely Built-Up) units from Thailand while the ASX Compact SUV and Outlander are locally assembled (CKD) in Malaysia.

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