Published on November 4th, 2020 | by Amirul Mukminin


Sime Darby Auto Connexion Bags Multiple Ford Chairman’s Awards

Ford has announced winners of its annual Chairman’s Award programme. The brand’s distribution partner in Malaysia, Sime Darby Auto Connexion (SDAC) walked away with three Chairman’s Awards and one President’s Award.

SDAC was among the few who excelled in both categories, besides Al Tayer Motors in the UAE and Oceanic Motors in the Seychelles. SCAMA in Morocco also stood out with its ninth consecutive Chairman’s Award for outstanding customer service.

The Chairman’s Award programme was launched in 2016 to honour Ford’s distributors for their continued efforts in ensuring Ford customers remain long-term, loyal, and satisfied.

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Ford’s annual Chairman’s Award programme – launched regionally in 2016 – saw its 2019 winners announced recently, with those Distributors deemed at the top of their Customer Satisfaction game honoured.

“These awards are not only the ranking of a survey result: they are a measure of leadership, of commitment, and of hard work,” said Randy Krieger, president Ford Direct Markets. “These are the crucial characteristics of high-performing organisations; organisations such as this year’s winners who deliver outstanding performance to their customers, employees, and shareholders.”

The Chairman’s Award has continually evolved, ensuring the Sales and Services Customer View Point (CVP) is of paramount importance, and an integral part of core criteria in deciding annual winners. New Vehicle Sales, Parts Purchases Sales, and Ford Standards Financial Reporting also play a crucial role in recognising the hard work of Distributors in promoting the trusted Ford brand.

Complementing the Chairman’s Award, for the second year running, Ford proudly presented the President’s Award for managers in the Middle East, North Africa, and Sub-Saharan Africa, crowning some of the Best Sales Director/Manager for CVP, Best Service Director/Manager for CVP, and Best Parts Director/Manager for Part Sales with top honours.

In all, across Ford’s vast Direct Markets business unit, a total of 14 winners were announced, hailing from Angola, Egypt, Kuwait, Malaysia, Mongolia, Morocco, New Caledonia, Oman, Papua New Guinea, Qatar, Saudi Arabia, Seychelles, United Arab Emirates (UAE), and Western Samoa. Though there were 18 President’s awards titles going, and six coveted Chairman’s winners, Al Tayer Motors in the UAE, Oceanic Motors in the Seychelles, and Sime Darby Auto ConneXion in Malaysia top-scored in both prestigious categories and were honoured with at least one trophy from each, while SCAMA in Morocco continued its storied history of exceptional customer service, winning a Chairman’s Award for an incredible ninth time.

The annual Chairman’s Award programme is Ford’s way of thanking its distributors for their continued efforts in ensuring Ford customers remain long-term, loyal, and satisfied. Distributors’ outstanding commitment and contribution to the Ford business is of paramount importance, and together, Ford and its partners aspire to deliver on the promise to become the most trusted company in the world.

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