Published on May 7th, 2021 | by Amirul Mukminin0
Mitsubishi Motors Malaysia Records Historical High Sales In April 2021
More than half of the company’s sales last month came from the Xpander
2021 has been a very rewarding year for Mitsubishi Motors Malaysia (MMM) so far, with the company posting strong sales numbers since January. Going into the second quarter of the year, MMM has gotten off to a good start with 1,872 vehicle sold last month, putting it in the top three spot in the non-national brand ranking for four straight months.
According to MMM, more than half (982 units or 52%) of the sales figure was contributed by the Xpander. The automaker says it has received more than 10,000 bookings for the seven-seat crossover MPV since its launch in November 2020 and to date, 3,800 units have already been handed to owners throughout the country.
Despite facing tough competition from its newly launched rivals, the Triton is also doing quite well with 680 units of the Triton and 142 units of the Triton Athlete sold in the previous month. The performance equals to a market share of close to 20%, MMM says.
MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, recorded historical high sales performance in April 2021 with 1,872 vehicles sold. The company’s sales in April continued an upward momentum since January and strengthen its hold on top three position in the non-national brand ranking for the fourth consecutive month.
The new Mitsubishi XPANDER continues to dominate the non-national MPV segment since January, and continues to set strong sales numbers with more than 10,000 bookings since its launch in November 2020. The XPANDER contributed 982 units, 52% of the company’s April sales. Mitsubishi Motors have since delivered 3,800 units to the proud owners in Malaysia.
“We are very pleased that the Mitsubishi XPANDER sales remain healthy and its demand is ahead of the number of units supplied. Despite the challenges we are facing with the recently announced Movement Control Order (MCO) or even with the Conditional Movement Control Order (CMCO) prior to MCO, we are continuing our best efforts to meet with the strong demand for the XPANDER by increasing our production capacity while maintaining a high level of product quality,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
The robust Mitsubishi Triton pick-up truck is also maintaining a solid market share close to 20% and remains as a favourite choice within the pick-up segment despite a healthy competition from its newly launched rivals. The company have sold 680 units of Triton in April and have delivered 142 units of new Triton Athlete to happy owners.
“Although there was a decline in many economic sectors and the environmental sentiments starts to take a toll on people caused by the COVID-19 pandemic, we are relieved to see our sales remain optimistic and constantly moving towards a positive direction. We are aware that a large number of our customers aim to purchase their cars before the SST exemption expires by end of June. Despite the challenges of supply constraints, Mitsubishi Motors is working our best to meet the expectation of our customers on the delivery preference,” Shinnishi added.