Published on August 2nd, 2021 | by Amirul Mukminin


Bridgestone Ecopia H/L 001 SUV Tyre Launched In Malaysia

The ideal tyre for SUV owners who ‘want it all’

Bridgestone Malaysia has launched the new Ecopia H/L 001 SUV tyre for the local market. Focusing on safety, long wear life and fuel efficiency, the tyre is available in 15- to 18-inch in sizes, with prices ranging from RM294 to RM854 per piece.

The full list of available sizes is as follows:

A replacement for the Ecopia EP850, the Ecopia H/L 001 features an improved chamfered design that prevents deformation and helps the tyre maintain a flat contact patch with the road, thus reducing braking distance even in wet conditions.

It also has a deeper lug death on the shoulder that increases stiffness and wear resistance, while Bridgestone’s NanoPro-Tech strengthens the bond between silica and polymer to provide low rolling resistance, which in turn, reduces fuel consumption.

Additionally, random pitch variations throughout the pattern block lessen pattern noise.

In conjunction with the launch, customers who purchase a set of four Ecopia H/L 001 tyres (16 inch and above) will receive up to RM80 in cash rebate.

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Bridgestone is proud to introduce its new ECOPIA H/L 001 tyres, specifically designed for SUV drivers who desire a balance between safety, long wear life and fuel efficiency.

This new generation eco-tyre reflects the craftsmanship of Bridgestone, the expert with over 20 years’ experience in developing high performing eco tyres customized to demanding drivers who “want it all”.

Developed using Bridgestone’s advanced technologies and compounds, ECOPIA H/L 001 builds on the success of EP850 to provide confidence inspiring wet handling and braking performance, an optimized contact patch that results in long lasting tread life, and rolling resistance to enhance fuel efficiency and cost savings. The tyres also provide SUVs with a smooth and comfortable ride experience.

“ECOPIA H/L 001 is a low rolling resistance tyre designed for SUVs without compromising on safety or comfort,” commented Michael Chung, Managing Director of Bridgestone Tyre Sales (Malaysia) Sdn. Bhd. “Through our market feedback, key attributes of SUV drivers’ when evaluating tyres are grip, wet performance, wear life and comfort. ECOPIA H/L 001 is a tyre that excels in all these fields with the added bonus of fuel savings.”

Safer Wet Grip
ECOPIA H/L 001 is designed with improved chamfered design that provides enhanced wet grip due to a flat contact point that grips wet road surfaces with higher frictional force. In addition, the new tread pattern contributes to anti-hydroplaning performance with better handling.

Long Lasting
Deeper lug depth on the tyre shoulder is designed to strengthen stiffness in the tyre and increase wear resistance. ECOPIA H/L 001 features a new tread designed to prevent tyre deformation and provide long wear life.

Fuel Efficiency
ECOPIA H/L 001 features enhanced NanoPro-TechTM that offers low rolling resistance contributing to daily fuel savings and less CO2 emissions, reducing the vehicle’s environmental footprint.

For more information on ECOPIA H/L 001, please visit

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