Published on August 29th, 2021 | by Amirul Mukminin0
Suzuki Officially Returns To Malaysia With Six New Models
The company is run by the same team behind Kawasaki Malaysia, so you can expect great things from the brand in the near future
It was almost a year ago that Suzuki Malaysia Sdn. Bhd. announced that they were bringing back Suzuki motorcycles to the Malaysian market. Now, the company has made it official with the launch of six new models, supported by a network of over 70 experienced sales and service dealerships nationwide.
The six models are the GSX-R1000 (RM99,289) and GSX-R1000R (RM110,289) superbikes, the Katana (RM77,989), the GSX-S750 (RM40,989), the V-Strom 650XT (RM37,989) and SV 650 (RM37,289). We have covered some of the models in separate articles, so make sure you check them out.
As for Suzuki Malaysia, the company is spearheaded by Group Executive Chairman Ahmad Faez bin Tan Sri Yahaya and General Manager and Director Dato’ Jeffrey Lim – the same people behind Kawasaki Motors (Malaysia) Sdn. Bhd. Together, the management team has more than 33 years of experience in the motorcycle industry.
Taking over from Suzuki Assemblers Malaysia, Suzuki Malaysia is now the sole and exclusive importer, distributor and assembler for Suzuki motorcycles, ATV, spare parts and accessories in Malaysia. They are headquartered at the same location as Kawasaki Malaysia at the Hicom Glenmarie Industrial Park in Shah Alam, Selangor.
On why it took so long to launch the motorcycles, Dato’ Jeffrey Lim said the company had plans to release the products earlier into the market but were unable to do so due to the unprecedented COVID-19 pandemic.
To broaden their customer reach, Suzuki Malaysia has established three categories of dealers. They are as follows:
- Suzuki Big Bike World – ‘elite’ dealers which sell the complete range of Suzuki motorcycles
- Suzuki Station Plus – located strategically nationwide to help customers choose the models up to 800 cc that meet their requirement and budget
- Suzuki Station – has a wider network coverage and serves the mass market with models up to 250 cc
On top of these, the company’s aftersales network is divided into two categories, namely Suzuki Exclusive Service Centre and Suzuki Service Corner. The former features spacious, well equipped service centres with a complete facility, tools and equipment, while the latter, albeit at a smaller scale, provides more accessibility for the customers with more locations across the country. Both will be able to handle warranty claims and product updates.