Cars Nissan Targets 50% Of Global Sales

Published on November 26th, 2021 | by Daniel Sherman Fernandez


Nissan Targets 50% Of Global Sales To Be Electric & Hybrid By 2030

Japanese car manufacturer Nissan Motor has seen some turbulent times in the last year or so and is now seeing a revival in its home market as well as global sales.

The Japanese carmaker aims to raise annual deliveries by 1 million units by 2022, with much of the growth coming from electrified models, Jun Seki, head of Nissan’s China operations, said on Feb. 5.

Nissan Motor who is the manufacturer of the Nissan Leaf electric car (EV) is planning to introduce 20 new electrified models by 2022 in China.

Nissan Targets 50% Of Global Sales

Under the plan, electrified cars will account for 30 percent of all sales in 2022 and by 2025, all Infiniti vehicles will be electrified (Infiniti sales has been retired from the Malaysian market a few years ago).

A recent report from Asia Nikkei says that Nissan Motor aims to have electric and hybrid models account for half of its global automobile sales by 2030, Nikkei has learned, with the Japanese automaker set to boost investment in the technology by more than 30 percent over the next decade.  

Nissan sees electric vehicles reaching 50 percent of its sales in China electric and 80 percent in Europe by the end of the decade. The move comes as global rivals such as Germany’s Volkswagen AG rush to invest in EV development.

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Although Nissan was a pioneer in EVs, its sales of the vehicles are modest compared with companies such as Tesla. Nissan aims to accelerate its sales of the environmentally friendly vehicles by expanding investment.

EVs and hybrid cars accounted for around 10 percent of global car sales last year, standing at 2 percent of sales in China and 10 percent in Europe. Nissan aims to raise those figures in both regions as they introduce tighter environmental restrictions. In Europe, the best-selling EV body style is the hatchback at a massive 79 percent, and this is led by the Nissan Leaf and followed closely by the Renault Zoe.

China is the largest market for Nissan, which sold 1.45 million vehicles in the country in fiscal 2020. During the same period, Nissan sold 390,000 vehicles in Europe. Those markets combined made up half of Nissan’s global car sales.

Nissan Wants 50% Of Global Sales

Nissan’s plans are to be included in the company’s long-term vision that will be unveiled on Monday.

Nissan’s sole European plant, located in England, will be converted to specialize in EVs and hybrid cars. The company will also spend more to accelerate production of electrified vehicles. Nissan has invested an estimated 3 trillion yen (USD26 billion) in the 10 years until fiscal 2020, Nissan aims to increase this over the next 10 years by more than 30 percent.

The spending will be used to ramp up battery production and develop new models. Nissan plans to roll out an additional 10 EV models by fiscal 2026, adding to its five EV model lineup that includes the Leaf EV.

To lower the price of electric vehicles to the same level as petrol cars, Nissan will work with partners Renault and Mitsubishi Motors to procure batteries, which account for 30 percent to 40 percent of the total production cost for an EV.

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