Published on April 27th, 2022 | by Daniel Sherman Fernandez0
Mazda MX-30 EV Will Still Be Sold Out When It Arrives, Here Is Why
Yes, the MX-30 range is not the best in class, but its close to the Mini EV.
From the time Bermaz Motor (Mazda’s brand guardian in Malaysia) teased the arrival of MX-30 all electric vehicle (EV) a week ago there has been nothing but negative remarks online about its driving range which is 210 kilometers at best whilst all the other electric vehicles currently on sale have a longer driving distance, which is from 235 kilometers upwards.
Now, the first ever Mazda EV will probably be priced around RM198,800 and here is where some of the negativity comes from. Why, well the Mini Cooper SE with its 32.6 kWh battery is priced at RM178,888 (almost RM20,000 less than the MX-30) and returns 235 kilometers.
Then there is the Hyundai Kona EV with its 28kWh battery and a manufacturer’s tested 280km electric driving range from its 39.2kWh battery and it is priced from just RM149,888 (almost RM49,000 less).
Now, with immediate rivals costing lower and offering higher driving range, it is better understood why many Malaysian EV enthusiasts are saying rather negative comments online about its selling price.
We looked closely at this issue and this is what we think (our two cents). To start, Japanese car manufacturers have not been pushing hard for electric powertrains in the last 5 to 6 years as it brings the issue of added weight from the battery system and the cost of the technology.
Yes, the European car manufacturers and of course the Americans are the ones pushing for plug-in hybrids (PHEV) and full electric powertrains as they chase down emissions issues in their nations.
Meanwhile the Japanese car manufacturers like Mazda are only recently looking into electric vehicles and have not pushed hard, even for plug-in hybrids which have proven to be very expensive to build (because they have a petrol engine and also a battery powered powertrain), still releasing emissions from its petrol engine and even worse providing very low reliability and lets not forget the plunging resale values.
So, for Mazda engineers and management, the push is towards more efficient petrol powered engines which will be next generation Skyactiv powertrains.
So, if you think the MX-30 is not your ‘cup of tea’ just go and buy another EV that makes more sense for your budget. We are quite sure that all MX-30 allocated units for Malaysia will be sold out before its official launch and right up to the end of next year the bookings will continue as it is a good looking, funky designed electric vehicle.