Automotive C-HR

Published on December 6th, 2022 | by Sounder Rajen


Toyota Unveils New C-HR Prologue Concept For 2023

This new Toyota C-HR will also have a PHEV option

Japanese automaker, Toyota, has been on a roll as of late, not only did they reveal their new brand identity complete with a new tag line and offered a glimpse of their new electrification and product plans to the media but now the brand has also unveiled a new prologue concept car for their C-HR crossover.


This new Toyota C-HR prologue concept is set to debut in 2023 and is also rumored to be offered with a plug-in hybrid electric vehicle (PHEV) powertrain option as well. This makes sense as the Japanese carmaker did state that their future plans, at least in Malaysia, include hybridization of vehicles.

Moreover, the current generation Toyota C-HR was unveiled in 2016 and received a facelift in 2019 so clearly, the car is due for a new generation. Since the crossover was very popular in Europe, the new style for the prologue concept was again designed by Toyota’s ED2 studio in South France to ensure it will retain its success.

All things considered, I think the design team nailed the new look of the Toyota C-HR prologue concept as it just works, every detail from the “hammerhead” style front grille to the C-shaped headlights to the sloping coupe roofline makes the car look amazing. Though I worry rear cabin space may still be less than desirable as a result.

On top of that, based on the images, we can see that the overhangs for the wheels have gotten shorter on the Toyota C-HR prologue concept while the wheels themselves have gotten larger in diameter. What’s more, the triple tone (yes triple, not two tone) colour option makes the car look way sportier in my opinion.


Furthermore, while Toyota did not reveal any photos of the interior of the all new C-HR prologue concept, the company did say that the interior of the car would be “more spacious and practical” compared to the current generation model so hopefully this includes head space in the rear cabin as well.

Toyota also confirms that production of the new C-HR prologue concept will take place in Turkey, just like the current generation C-HR  and that battery packs for the hybrid version of the car would be assembled in Europe, but did not specify where exactly that would be.

While the original Toyota C-HR did pretty well for itself and even managed to defy expectations, the problem of not being able to comfortably sit in the backseats comfortably, especially for taller Malaysians proved to hurt Toyota’s sales. I hope this time around the engineers take that into account.


What do you guys think of the Toyota C-HR prologue concept? I personally love the way it looks but until I have sat in the backseat, I don’t know if I will like the car very much or not.

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