Published on January 10th, 2023 | by Daniel Sherman Fernandez0
Malaysian Motorcycle Sales Surge Past 720,000 Units In 2022
Why the big jump in motorcycle sales from 2021 by more than 130,000 units?
In 2019 the total units of motorcycles sold in Malaysia was 595,970 and then in 2020 it fell by 4.5 percent to 569,412 units due to Covid-19 lockdowns and the continued business closures.
However, in 2021, motorcycle sales in Malaysia jumped back up by a healthy 8 percent to a high 614,935 units and by the 3rd quarter of 2022 the earlier 2021 figure of 600k plus units had already been surpassed.
Meanwhile vehicle (4 wheels) sales jumped by only 5.58 percent in Malaysia during 2022 which shows the rising popularity of 2 wheelers in Malaysia.
Interestingly, the market leader for motorcycles in Malaysia is Yamaha, with their sales increased by a hefty 88.9 percent, followed by Honda motorcycles (+56.1 percent) and Modenas (+56.9 percent).
This is why in August 2022 Hong Leong Industries Bhd’s net profit for the fourth quarter ended June 30, 2022 (4QFY22) rose by an impressive 82.43 percent to RM72.68 million from RM39.84 million a year ago, on higher motorcycle sales after supply chain disruptions gradually recovered.
Some of the best selling Yamaha motorcycles in Malaysia start with the Yamaha MT-15 which retails for RM12,298 but a quick check with a few motorcycle dealers showed a starting price of RM14,000 without even a free safety helmet.
Honda’s popular 2-wheelers start with the Wave 125 which retails for RM7,840 and also the ADV150 scooter which is fast gaining popularity with a sensible selling price of RM11,999, but dealers are asking RM12,900 or so.
With the 2-wheel delivery segment still very active, the Modenas Karisma 125S at RM5,397 is selling well alongside the Modenas Elegan 250 at RM15,315 but with first time users more. However, seasoned delivery riders will invest in a Yamaha or Honda motorcycle.
So, with this booming demand for new small to medium sized motorcycles in Malaysia, dealers and manufacturers are NOT offering any discounts and even free gifts like carry boxes, approved safety helmets, jackets, ‘tank’ bags and gloves are hard to come by.
Demand is high and so, like we mentioned above, popular motorcycles command a premium over the manufacturers selling price and buyers have no choice but to pay.
We know this as we just bought a brand new Yamaha MT-15 for our 17-year old son and had to pay a small premium to get the bike fast and ONLY one colour choice was available.