Automotive ComfortContact

Published on March 1st, 2023 | by Sounder Rajen


The ComfortContact CC7 Is Continental’s Newest Comfort Tyre

The ComfortContact CC7 is the newest generation 7 flagship comfort tyre

While many of us are aware of how certain materials used in our car seats or even the shape of some seats among other factors like air conditioning and heating are essential to our comfort while driving, but one factor many overlook is tyres. After all, comfortable tyres make for a comfortable ride and Continental understands this.


This is why following the launch of the UltraContact UC7 tyres in August 2022, Continental Tyres launches its newest product in its line of Generation 7 tyres, the ComfortContact CC7, a comfort- focused tyre that will make every journey truly smooth and comfortable for everyone.

Dalibor Kalina, Head of Replacement Tyres Asia Pacific, said, “Through our understanding of the market, we know that a key criterion for drivers in Asia-Pacific is comfort, as compared to their Western and European counterparts. As a result, Continental has established a reputation across our Asia-dedicated line of products for tyres that are quieter and more comfortable. The ComfortContact CC7 represents our flagship product in the comfort Segment.”

Moreover, the comfort parameters of a tyre are typically measured through the vehicle’s Noise, Vibration, and Harshness (NVH) characteristics. According to Continental’s research, tyres can be responsible for around 50 percent of the noise produced when driving and we all know a quiet ride is a comfortable ride.


On top of that, Bob Liu, Head of R&D Asia Pacific at Continental, stated, “When traveling at higher speeds especially, tyre to road noise and turbulence increase and become much more noticeable. Tyre noise is also becoming increasingly important factor for electric vehicles whose drive systems are barely audible. For both conventional ICE and electric vehicles, this means selecting the right comfort tyre is a crucial decision that can greatly improve in-cabin acoustics.”

Andrea Somorova, Managing Director of Continental Tyre Malaysia also shared why the Continental ComfortContact CC7 is the perfect tyre by saying, “Given the distinct requirements of different customer bases as well as the demand of innovative technology, we dig deep to understand the needs of drivers in Malaysia and create product to fulfil these requirements.”

Engineered for maximum comfort, the Continental ComfortContact CC7 features Comfort+ Technology that is specifically for drivers who prioritise comfort. Comfort+ Technology encompasses the ComfortContact CC7’s three key features, “Z.E.N”, which are Zero Shock Pattern, Everflex Compound, and Noise Muter.

What’s more, compared to its predecessor, the ComfortContact CC6, the new Continental ComfortContact CC7 provides enhanced safety on the road though significant improvements in handling and braking without sacrificing on comfort and low noise levels, making it not just comfortable but also safe.


So what are you waiting for? Switch to the Continental ComfortContact CC7 today and enjoy the most comfortable ride of your life.

Tags: , , , , ,

About the Author

Comments are closed.

Back to Top ↑