Published on August 25th, 2023 | by Subhash Nair0
Michelin Tyres Are In The New Gran Turismo Movie
Michelin tyres are the official tyre partner of Sony Pictures’ “Gran Turismo: Based On A True Story”.
Rev up your engines and buckle up, as fans of both virtual and real-world motor racing are in for a treat! Sony Pictures’ latest offering, “Gran Turismo: Based on a True Story,” is set to hit cinemas on August 25, promising an adrenaline-pumping experience that bridges the gap between gaming and motorsports. What’s more, the film features Michelin, the iconic tire brand, as its official tire partner, showcasing the cutting-edge MICHELIN Pilot Sport 4 S and MICHELIN Pilot Sport Cup 2R tires. Let’s dive into the exhilarating details of this unique collaboration that brings the thrill of racing to the silver screen.
The Unbelievable Story
“Gran Turismo: Based on a True Story” weaves an inspiring narrative around an unlikely trio of underdogs: a determined working-class gamer, a failed racecar driver, and an idealistic motorsport executive. These characters, portrayed by Archie Madekwe, David Harbour, and Orlando Bloom respectively, join forces against all odds to challenge the elitism of the racing world. This heart-pounding tale of resilience and determination proves that when you’re fueled from within, the impossible becomes achievable.
Real Racetracks, Real Action
What sets “Gran Turismo” apart is its commitment to authenticity. The movie was shot on location at real racetracks around the world, adding a layer of realism that fans of both virtual and real-world racing will appreciate. From the Slovakia Ring to the Nürburgring, the film immerses audiences in the heart of the action, delivering a genuine racing experience that transcends the screen.
Michelin’s Technological Triumph
At the heart of the cinematic racing spectacle are Michelin’s state-of-the-art tires – the MICHELIN Pilot Sport 4 S and the MICHELIN Pilot Sport Cup 2R. These tires represent Michelin’s dedication to pushing the boundaries of innovation. Dubbed as ‘confidential’ tires, they embody technologies reminiscent of those used in real-life Le Mans racing, showcasing Michelin’s commitment to excellence.
Michelin’s involvement doesn’t end with the movie; it extends to the realm of virtual racing. The partnership with Sony for the video game “Gran Turismo 7” brings Michelin’s expertise to the digital domain, providing gamers with a taste of high-performance racing within the gaming world.
From Virtual Simulation to Real-World Performance
Michelin’s connection to racing goes beyond the physical world. The tires that dominate the Le Mans, FIA World Endurance Championship, and IMSA WeatherTech SportsCar Championship were born in the virtual realm. With a data-driven approach, Michelin leverages sophisticated simulation technologies to develop advanced tire models. This commitment to innovation aligns seamlessly with the technological aspects of the “Gran Turismo” movie.
Bridging Generations, Showcasing Technology
By featuring Michelin’s cutting-edge tires on the big screen, “Gran Turismo: Based on a True Story” serves as a platform for the brand to engage with a diverse audience of racing enthusiasts and newcomers alike. It’s not just a movie; it’s an opportunity to showcase Michelin’s tire technology to a global audience. This partnership celebrates the convergence of real and virtual racing, making it a must-watch for all generations.
To explore more about Michelin’s groundbreaking partnership with Sony Pictures for “Gran Turismo: Based on a True Story,” visit: https://www.michelin.com.my/gran-turismo-movie.