Published on May 28th, 2024 | by Subhash Nair


Nissan Elevates Customer Experience with New Showroom in Sandakan

The New Nissan Retail Concept comes to Sandakan, Sabah.

Edaran Tan Chong Motor Sdn. Bhd. (ETCM) has introduced the Nissan Retail Concept (NRC) to its new Nissan showroom in Sandakan, Sabah, providing an enhanced customer experience for Nissan vehicle owners in the region. This development follows the grand opening of the Nissan 3S centre in Cyberjaya and underscores ETCM’s commitment to elevating customer satisfaction for both new and existing Nissan owners.

The NRC aims to transform Nissan dealerships into world-class facilities that reflect the brand’s values throughout the customer journey. Each touchpoint is designed to enhance customer excitement and satisfaction, from browsing and shopping to test drives and aftersales services.

“Our customers are at the heart of everything we do,” said Mr. Cheong Kim Seong, Head of Sales, East Malaysia. “With our commitment to continue upgrading and enhancing our showrooms, we aim to deliver exceptional customer experiences, from browsing and shopping to total ownership through aftersales services by Nissan’s authorised partner – Tan Chong Ekspres Auto Servis.”

The new ETCM Sandakan (SDK) showroom is in a prime location with enhanced visibility and convenience, features up to three Nissan display models, providing customers with a range of offerings from the brand. Customers can relax and unwind in the cosy customer lounge with WiFi access while exploring their options. Additionally, the showroom offers a fleet of test drive vehicles, allowing customers to arrange convenient test drives from their homes or offices.

While focusing on sales, ETCM Sandakan also ensures the needs of existing Nissan owners are met through the existing Tan Chong Ekspres Auto Servis Sdn. Bhd. (TCEAS) Service Centre located approximately 4km away. This continuity in service ensures that Nissan owners in Sandakan receive comprehensive support and assistance, further strengthening the brand’s commitment to customer satisfaction and loyalty.

ETCM will continue upgrading its showrooms nationwide to meet customer expectations and elevate satisfaction, reinforcing its position as a leader in customer experience in the automotive retail sector.

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