Published on September 14th, 2023 | by Subhash Nair


Goodyear Unveils Eagle F1 Asymmetric 6, Wrangler DuraTrac RT, ElectricDrive & Assurance MaxGuard Tyres

Goodyear celebrates 125 years and more than 100 years in Asia Pacific with four new tyres.

Goodyear is a company that loves to celebrate its milestones. Back in 2018 we got a little press blurb about its 120th anniversary but this week, Goodyear celebrated ‘125 Years in Motion’ with a party right here in Malaysia and four new tyre launches.

The four new Goodyear products include:

Goodyear Eagle F1 Asymmetric 6 – this is a high-performance tyre aimed at providing excellent comfort with superior wet braking and dry handling characteristics

Goodyear Wrangler DuraTrac RT – this tyre features Kevlar for tread damage protection, a three-ply sidewall with a special compound to resist punctures, and a proven tread pattern for enhanced grip off-road

Goodyear Assurance MaxGuard – this tyre comes with 2-in-1 Protection with ActiveGrip and DuraGuard Technology that deliver grip protection for wet braking and lower road vibration

Goodyear ElectricDrive – this tyre is engineered with a load index to account for the heavier load capacity of EVs and features SoundComfort Technology. It also has a specialized tread compound for long-lasting tread life and an asymmetric tread pattern

Goodyear 125th anniversary event in Malaysia

Future Tyres And Projects

Goodyear also highlighted its commitment to a Better Future with solutions and services geared towards future mobility. They also showed a tyre made of 90% sustainable materials and aims to produce a tyre with 100% sustainable materials that is also maintenance-free by 2030.

Goodyear’s 90% sustainable-material demonstration tire includes 17 featured ingredients across 12 different components.

Goodyear History In Asia Pacific

Goodyear has a long history in Asia Pacific that goes back more than a century.

In 1908, the company began buying rubber from Malaysia and Indonesia via a Singaporean trading company. In 1915, they set up their first Asia pacific business with an Australian sales and distribution operation. Two years later, the Goodyear Orient (Private) Company Ltd was set up in Singapore. In 1922, they created a sales and distribution operation in India.

By 1961, the brand had a manufacturing operation in India. They the became the first foreign tyre manufacturer in China. Things have only accelerated since then, with a new plant opening in 2012 there, followed by a development centre in 2015.

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