Published on October 2nd, 2023 | by Subhash Nair


TAG Heuer and Porsche Unveil the ‘Legends of Panamericana’ Sonderwunsch Project: A Tribute to Racing Heritage

Legends of Panamericana’ Sonderwunsch is an exclusive car project between Porsche & Tag Heuer.

Porsche and TAG Heuer, two iconic brands with a shared passion for innovation and motorsport, have been nurturing their partnership for many years. Their journey began with motorsports collaborations, extended into collaborative watch launches, and has now culminated in the creation of an exclusive car project. The ‘TAG Heuer x Porsche – Legends of Panamericana’ Sonderwunsch project pays homage to a legendary chapter in racing history and represents the epitome of precision and performance. This article explores the inception and details of this remarkable project and its significant connection to the Carrera Panamericana.

A Nod to Racing History:

The ‘TAG Heuer x Porsche – Legends of Panamericana’ Sonderwunsch project is inspired by the remarkable 550 Coupé, which graced the Carrera Panamericana race in 1953. It serves as a modern interpretation based on the 718 Cayman GT4 RS, a car that redefines uncompromising performance. This sports car boasts lightweight construction, exceptional agility, sophisticated aerodynamics, and a design reminiscent of the legendary racing car. Racing enthusiasts and aficionados of both brands will undoubtedly appreciate the exquisite craftsmanship and attention to detail poured into the project.

Legend of Panamericana car interior

Rennsport Reunion 7 Debut:

The ‘TAG Heuer x Porsche – Legends of Panamericana’ Sonderwunsch car, proudly adorned with racing number 154, will make its grand debut at the Rennsport Reunion 7. This event, a showcase of Porsche’s rich racing heritage, is the perfect stage for the presentation. Visitors can view the Sonderwunsch masterpiece in the ‘TAG Heuer Heritage Experience’ exhibition. Notably, Patrick Dempsey, renowned racing driver, accomplished actor, and brand ambassador for both TAG Heuer and Porsche Design, will be present at this unveiling, underscoring the significance of this milestone.

Carrera Panamericana Tribute:

The Sonderwunsch cars, expertly crafted in the Porsche Sonderwunsch workshop in Stuttgart-Zuffenhausen, have received the collaborative expertise of Style Porsche, Porsche Latin America, and TAG Heuer. This partnership exemplifies Porsche’s commitment to reinterpreting its legendary Sonderwunsch program, allowing for unique, customer-requested one-off car designs.

Design Elements:

The Sonderwunsch project incorporates design elements that pay homage to the Carrera Panamericana. Racing numbers 152 and 154 adorn the cars, reminiscent of the legendary Porsche 550 Coupé. The Le Mans Silver Metallic paint and various exterior components, along with design accents like the TAG Heuer logo, embody the racing heritage that inspired this project. The interior, with Guards Red leather seats, showcases meticulous attention to detail, from tricolored cross-stitching to the TAG Heuer stopwatch module in the center console, designed exclusively for this project.

Historical Significance:

The Carrera Panamericana, a grueling road race spanning over 3,400 kilometers across Mexico, holds a special place in both Porsche and TAG Heuer’s histories. It was the inspiration behind the first Carrera chronograph wristwatch in 1963, designed for professional racing drivers. Porsche’s association with the Carrera name has continued through the years, culminating in a strong and further-reaching partnership with TAG Heuer.

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