Published on December 15th, 2023 | by Subhash Nair


Hyundai Opens IONIQ Lab In Bangkok, Malaysia Misses Out Again

There’s a new IONIQ Lab in Bangkok, Thailand – meaning Hyundai has forgotten Malaysia once again.

Not so long ago, Hyundai used Malaysia as the regional training hub. Things have sure changed though. First Singapore got a “Mobility Innovation Centre”. Then Indonesia got a huge car production facility. Now it seems that even Thailand is getting a little bit of Hyundai love in the form of the “IONIQ Lab”. Oh well, I guess we can be happy for our neighbours.

Hyundai IONIQ Lab

About Hyundai’s IONIQ Lab In Thailand

The new IONIQ Lab is located in the True Digital Park in Bangkok, Thailand. Its purpose is to showcase Hyundai’s global leadership and expertise in vehicle electrification and to foster creativity and collaboration through Hyundai Mobility Thailand.

There’s also a lot of buzz phrases being thrown around, such as “Pioneer Playground”. To us, it’s a little unclear what the the IONIQ Lab will actually be used for. Perhaps Hyundai are also trying to figures that out.

That being said, the IONIQ Lab is an investment and it shows that Thailand is of strategic importance to Hyundai’s ASEAN strategy. If you’re in Thailand, head to the first floor of the west building within the True Digital Park and check out the IONIQ Lab for yourself.

“We have chosen True Digital Park (TDPK) as our partner for the location of technological leadership and eco-friendly practices aligns perfectly with Hyundai’s vision for the IONIQ brand, which aims to go beyond the traditional boundaries of electric vehicle (EV) manufacturing,” said Jae Gyou Chung, the CEO of Hyundai Mobility Thailand.

“Hyundai’s unwavering dedication to pushing the limits of EV technology is evident in every aspect of IONIQ 5. The introduction of IONIQ Lab is yet another exciting chapter in the journey of IONIQ 5 that customers will experience. This particular model represents a significant advancement in redefining the driving experience for enthusiastic drivers in today’s modern world.”

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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