Mercedes-Benz Shows Latest Tech Breakthroughs At CES 2024
Here’s what Mercedes-Benz brought to CES 2024.
Mercedes-Benz was at CES 2024 showing off some of their latest automotive tech features as well as the Concept CLA Class, which debuted last September.
MBUX Virtual Assistant – A Leap into the Future of Interaction
At the heart of Mercedes-Benz’s digital revolution is the MBUX Virtual Assistant, a pinnacle of human-like interface design. Fueled by generative AI and advanced 3D graphics, this innovative assistant offers a natural, intuitive, and hyper-personalized user experience. With four distinct emotions, it adapts to customer needs, employing proactive intelligence to simplify and enhance daily life. Supported by the cutting-edge Mercedes-Benz Operating System (MB.OS), MBUX Virtual Assistant sets the stage for an extraordinary digital era within the automotive industry.
Revolutionizing In-Car Entertainment
Mercedes-AMG, in collaboration with will.i.am, introduces MBUX SOUND DRIVE, a groundbreaking technology that transforms the in-car music experience. Responding dynamically to the car’s driving style, this software turns every trip into a musical journey. Additionally, Mercedes-Benz partners with Audible and Amazon Music to create an immersive audio experience, leveraging Dolby Atmos for a concert-hall sound covering audio books, originals, podcasts, and music.
Gaming Hub and In-Car Gaming Service
Mercedes-Benz embraces the gaming world with partnerships and platforms aimed at turning the car into a gaming hub. Collaborating with Antstream Arcade, the world’s first retro games streaming service, Mercedes-Benz integrates cloud gaming into the driving experience. The CES presentation also highlights a futuristic runner game within the E-Class, combining MBUX computing power, interior sensors, and actuators for an unparalleled gaming experience.
DRIVE PILOT – Redefining Automated Driving
Mercedes-Benz achieves a significant milestone with the introduction of DRIVE PILOT, the first certified system for conditionally automated driving (SAE Level 3) in the U.S. Available in California and Nevada on select EQS and S-Class models, DRIVE PILOT promises a new era of safe and sophisticated driving experiences. The EQS saloon now features the Premium Rear Plus Package, enhancing rear-seat comfort.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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