Automotive Mercedes-Benz

Published on April 24th, 2024 | by Sounder Rajen


Mercedes-Benz Becomes First Automaker To Sell Level 3 Self-Driving Direct To The US

This means Mercedes-Benz has beaten Tesla in selling level 3 self-driving cars in the US

Mercedes-Benz has emerged victorious in the race for autonomous driving supremacy in the United States (US), outpacing its competitors with a groundbreaking sales strategy. By directly offering cutting-edge technology to American consumers, the German automaker has unlocked a new realm of convenience and innovation in the automotive landscape.


EQS and S-Class sedan drivers now have the exclusive opportunity to activate “Drive Pilot” through an annual subscription, granting them the freedom to divert their attention away from the road without compromising safety. This revolutionary feature represents a significant leap forward in autonomous driving technology, redefining the Mercedes-Benz driving experience.

Moreover, the journey towards achieving government approval for Drive Pilot commenced last year, with Mercedes-Benz diligently navigating regulatory hurdles to bring this groundbreaking innovation to fruition. Leveraging Nevada’s progressive laws, which permit all levels of autonomous driving on public streets, the brand took a pioneering step by self-approving its software in January 2023. 

Subsequently, the company submitted comprehensive documentation for California approval, culminating in a monumental milestone for autonomous driving enthusiasts. In June, the California Department of Motor Vehicles (DMV) granted Mercedes-Benz a coveted Level 3 self-driving permit, signalling the official launch of Drive Pilot in the state. 

On top of that, distinguished from Level 2 autonomous driving software, such as Tesla’s “Full Self-Driving” beta, Level 3 autonomy liberates drivers from the obligation of constant vigilance, allowing them to engage in secondary tasks while the vehicle assumes control.

Powered by a sophisticated network of sensors, processors, and algorithms, Drive Pilot empowers Mercedes-Benz drivers to seamlessly navigate their daily routines, whether it’s catching up on emails or enjoying a quick bite on the go. While safety remains paramount, Level 3 autonomy offers a remarkable degree of hands-free operation, revolutionising the driving experience for consumers nationwide.

This milestone achievement catapults Mercedes-Benz to the forefront of autonomous driving innovation in the US. As the first automaker to deliver Level 3 capabilities directly to customers, Mercedes-Benz sets a new standard for excellence in the automotive industry.  Meanwhile, competitors like Tesla are still confined to Level 2 technology, underscoring the former’s unparalleled commitment to pushing the boundaries of innovation.

However, challenges persist as some drivers disregard safety protocols, potentially jeopardising the integrity of autonomous systems. Tragic incidents and regulatory disputes underscore the need for responsible implementation and transparent communication surrounding autonomous driving technology. Let’s see how it handles these challenges.

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