Published on May 24th, 2024 | by Subhash Nair


Mercedes-Benz “Star Elegance” Retail Concept: Get Your Nails Done During An Oil Change

The Mercedes-Benz Star Elegance retail concept arrives in select showrooms.

Mercedes-Benz Malaysia is always improving the way its customers interact with the brand. After all, such a prestigious brand should come with an experience like no other. The latest improvement being introduced to selected showrooms is Star Elegance, a first-of-its-kind retail concept now available at Hap Seng Star Bukit Tinggi.

Star Elegance is essentially a way for Mercedes-Benz customers to enjoy wellness services at the showroom and service centre. That means you can get your nails done or enjoy a massage while your Mercedes-Benz vehicle is getting its fluids changed. According to Mercedes-Benz Malaysia, a recent survey of about 400 customers suggested that almost all would find a lifestyle retail concept interesting and would even patronize such a shop.

amanda zhang ceo headshot

Amanda Zhang, CEO & President of Mercedes-Benz Malaysia said, “As a leader in the luxury car industry, Mercedes-Benz is consistently enhancing the luxury experience for its customers. Today, Mercedes-Benz Malaysia is pioneering an industry-first by integrating a wellness-centric approach into our retail environment. The Star Elegance concept seamlessly blends innovative retail experiences with meticulously curated lifestyle elements, creating a holistic and unprecedented luxury experience for our customers.”

Edmin Naidoo, Vice President of Customer Services at Mercedes-Benz Cars Malaysia, stated, “With the introduction of our Star Elegance Lifestyle Concept, we continue on our transformative journey to redefine Mercedes-Benz moments. Star Elegance epitomises our commitment to delivering the pinnacle of customer experience and setting new standards in luxury automotive solutions. This initiative underscores our unwavering dedication to meeting the diverse and sophisticated needs of our esteemed customers, solidifying Mercedes-Benz as the premier choice in luxury automotive. As we embrace the possibilities that Star Elegance brings, we eagerly anticipate continuing our legacy of customer-centric innovation and shaping the future of luxury experiences.”

Star Elegance by Mercedes-Benz

For now, Star Elegance features just a nail spa and massage chairs but you ca expect this list to expand over several phases in the near future. You can also expect more Autohaus locations nationwide to adopt Star Elegance as the months go by.

The launch of Star Elegance coincided with the introduction of 4 new EQE and EQE SUV models.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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