Check out the new Alfa Romeo logo and see why it is significant for the brand
On 24 June, Alfa Romeo will mark a major milestone, turning 115 years old. To honor this occasion, the legendary Italian brand has unveiled a commemorative logo, symbolizing a legacy built on passion, style, and racing heritage. Shared globally with official Alfa Romeo clubs and fans, the devoted “Alfisti,” the logo will appear at events, rallies and more.
The new 115th-anniversary emblem captures Alfa Romeo’s past and future in a single bold design. The ascending diagonal of the number “115” represents forward motion and innovation, while the iconic Biscione serpent embraces the number “5,” creating visual depth and honoring the brand’s rich symbolism.
Moreover, the black-and-red color scheme reflects Alfa’s distinctive identity, bold, passionate, and unmistakably Italian. While inspired by classic Alfa anniversary logos, this design takes on a cleaner, minimalist aesthetic suited to the modern era. The timing of the logo’s reveal is no coincidence either.
It highlights two pivotal events in Alfa Romeo’s racing history, the 1930 Mille Miglia, where Tazio Nuvolari drove the 6C 1750 Gran Sport to a historic victory, breaking the 100km/h average speed barrier, and the 1923 Targa Florio, where Ugo Sivocci debuted the iconic Quadrifoglio four-leaf clover emblem, forever linking it to Alfa’s highest-performing models.
On top of that, the anniversary celebrations continue into 2025, a year filled with major milestones. These include the 100th anniversary of the Tipo P2’s World Championship win, the 75th anniversary of the Alfa 1900, and the debut of the Giulietta Berlina (1955) and Giulia Sprint GTA (1965), both iconic models that blended racing prowess with everyday elegance.
Other key highlights include the 1975 World Championship win by the 33 TT 12 and the launch of the Alfa 75 in 1985, the final model on the Alfetta platform. Alfa Romeo’s 115th year is not just a look back, it’s a celebration of a brand that has challenged time, not followed it. With a legacy of style, courage and motorsport excellence, Alfa continues to look ahead, driven by the same grit and passion that defined its origins.
So what do you think of the new commemorative logo Alfa Romeo has cooked up?
