The Macan was the best selling Porsche model for 2025 and 60% of that was electric
Porsche significantly increased the share of electrified vehicles sold in the first half of 2025, continuing its shift toward electric mobility. Between January and June, the company delivered a total of 146,391 vehicles worldwide. Of those, 36.1 percent were electrified, a notable rise of 14.5 percentage points year-over-year.
This includes 23.5 percent fully electric vehicles and 12.6 percent plug-in hybrids. A major contributor to this growth is the fully electric Porsche Macan, which became the brand’s best-selling model during the period. A total of 45,137 Macan units were delivered, a 15 percent increase compared to the same period last year.
Moreover, impressively, nearly 60 percent of those deliveries (25,884 units) were the electric version. In regions outside the EU, Porsche continues to offer the combustion-engined Macan, accounting for 19,253 units. The Panamera also showed solid momentum, with 14,975 deliveries and a 13 percent increase.
Meanwhile, deliveries of the iconic 911 fell 9 percent to 25,608 units, primarily due to the prior year’s strong demand and the rollout schedule for new derivatives. The Porsche 718 Boxster and 718 Cayman models saw a 12 percent drop (10,496 units), impacted by EU cybersecurity regulation delays. The current 718 generation will be phased out by Q4 2025.
Deliveries of the Taycan also reached 8,302 units (-6 percent), while the Cayenne saw a sharper drop to 41,873 units (-23 percent), due to catch-up effects from 2024. Regionally, North America led global sales with 43,577 vehicles delivered, marking a 10 percent increase and setting a new record for the region.
On top of that, this growth was driven by improved product availability and favorable pricing policies amid rising tariffs for Porsche. The Overseas and Emerging Markets also reached a new all-time high with 30,158 deliveries, up 10 percent. However, not all regions saw growth. In Europe (excluding Germany), deliveries dropped by 8 percent to 35,381 vehicles.
Germany saw a 23 percent decline with 15,973 units delivered. China experienced the steepest decline at 28 percent, with just 21,302 vehicles sold, as luxury market challenges and intense competition persisted. Looking ahead, Porsche’s Board Member for Sales and Marketing, Matthias Becker, emphasized the importance of maintaining a “value over volume” strategy.
Despite global uncertainties, Porsche plans to continue offering a diverse and renewed product range to meet evolving customer preferences in every market.
