Chery’s LEPAS opens its first Elegant Lifestyle House and ‘LEPAS Elegant Technology’.
LEPAS, the ‘New Energy Vehicle’ brand from Chery, is moving beyond traditional automotive showrooms by creating the LEPAS Elegant Lifestyle House. Designed as a miniature urban block, this multifunctional hub serves as a vision for living, positioning LEPAS as the “Preferred Brand for Elegant Mobility Life”. The LEPAS brand is ramping up for international sales and Malaysia is one of the first markets that it will arrive in.
The space is divided into three themed zones, each showcasing a different model and lifestyle concept:
- LEPAS Space: Showcases flowing light art and the flagship LEPAS L8, embodying power and poise.
- Time Café: Offers a relaxed atmosphere, mingling the aroma of coffee with the relaxed sophistication of the LEPAS L6 model.
- Memory Lane: Reflects youthful energy, featuring the vibrant LEPAS L4 as an icon for modern urban mobility.
The Lifestyle House will serve as a replicable model for global dealerships and events, fostering user engagement, media interactions, and co-creation.
Global Launch of LEPAS Elegant Technology
At the concurrent brand launch event, LEPAS officially introduced the LEPAS Elegant Technology framework, establishing the global recognition of “Elegant Driving” as its distinct category.
LEPAS CEO Zhai Xiaobing, speaking before guests from over 40 countries, confirmed that LEPAS is an independently developed global new-energy marque built using Chery Group’s core resources.
The technology framework blends three core values to transform elegance into a tangible experience:
- Leopard Aesthetics
- Elegant Technology: Built on a forward-engineered platform and advanced three-electric technologies for efficient, stable, and sustainable performance.
- Exquisite Space: Featuring an intelligent cockpit that offers emotional connection.
LEPAS has unveiled an ambitious strategic blueprint, aiming to launch eight new models within the next three years to cover all major international markets. This move positions LEPAS to become the global synonym for “Elegant Driving”. The launch also introduced the Global Elegant Lifestyle Partner Program to further its user co-creation and ecosystem development efforts.
