Partnership between EON and Hyundai Motor to strengthen sales, grow customer trust and accelerate nationwide expansion
Hyundai Motor Malaysia (HMY) and Edaran Otomobil Nasional Berhad (EON) today signed a Letter of Intent (LOI), marking the beginning of a renewed collaboration aimed at expanding Hyundai’s retail footprint across Malaysia.
The agreement signifies Hyundai’s ongoing commitment to the Malaysian market, reinforcing its long-term commitment not only through presence, but through sustained customer value, service excellence and enhanced accessibility.
Under the LOI, Hyundai and EON will jointly develop two new Hyundai dealerships in high-growth, high-demand regions: Klang Valley and Penang, both slated for opening in the first half of 2026. These locations were identified based on strong market potential, rising customer interest, and increasing hybrid adoption trends, making them priority hubs for Hyundai’s expanding portfolio.
The new outlets will also support Hyundai’s plan to enhance customer trust by bringing sales, service, and aftersales capabilities closer to key population centres. At the same time, the partnership will accelerate Hyundai’s reach into new customer segments, strengthen trust through consistent nationwide touchpoints, and contribute to Malaysia’s evolving shift toward safer, smarter, and more sustainable mobility. Over the next several years, Hyundai aims to strengthen its ecosystem through expanded dealership coverage and elevated service standards.
“This collaboration is not just about growth, but it’s about building trust and delivering value to Malaysians for the long term. We are grateful to EON for joining us on this journey, as their established reputation and nationwide presence make them an invaluable partner. By working together, we are combining global innovation with local expertise to bring customers greater accessibility, service excellence, and a retail network that can grow sustainably,” said Ms Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia.
“This collaboration reflects EON’s continuous pursuit for new opportunities to shape Malaysia’s mobility future. And in line with our guiding principle ‘Passion Drives Possibilities’, we look forward to having Hyundai as one of our brands to enable us to deliver even greater value to our customers,” said Mr Akkbar Danial, Chief Executive Officer of EON Berhad.
EON has built an extensive nationwide automotive network and earned a reputation for delivering quality retail and service experiences. With this partnership, Hyundai Motor Malaysia and EON both aim to combine Hyundai’s global mobility leadership with EON’s operational expertise and on-ground network strength.
For further information, please visit https://www.hyundai.com/my/en.
