The Proton e.MAS 7 PHEV brings new styling and removes range anxiety from the equation.
Following the record-breaking success of its stablemate, the Proton e.MAS 7 PHEV has officially arrived as Malaysia’s first dual-powered EV and the national brand’s first Plug-in Hybrid Vehicle. This milestone model marks a significant leap in PROTON’s electrification strategy, blending high-efficiency hybrid technology with a purpose-built design to meet the needs of modern Malaysian families.
Intelligent Dual-Powered Performance
The Proton e.MAS 7 PHEV is built around an EV-first philosophy, engineered to drive like a pure electric vehicle up to 80% of the time. At its heart is the advanced EM-i (Electrified Mobility-intelligent) technology, which integrates a 1.5L 4-cylinder Dedicated Hybrid Engine (DHE) with an 11-in-1 Dedicated Hybrid Transmission (DHT).
Key performance specifications include:
- Combined Output: 190 kW (262PS) and 282 Nm of torque.
- Efficiency: An impressive fuel consumption rate of just 4.3L/100km.
- Total Range: A massive 1,065 km on a single tank and charge, effectively eliminating range anxiety for long interstate journeys.
- Electric Range: Up to 170 km (NEDC) in pure EV mode, ideal for zero-emissions city commuting.
For quick turnarounds, the system supports DC Fast Charging, taking the Lithium Iron Phosphate (LFP) battery from 30% to 80% in approximately 20 minutes.
Premium “Boardroom” Comfort
Inside, the e.MAS 7 PHEV offers C-segment spaciousness with a focus on high-tech productivity and comfort. The cockpit is dominated by a 15.4-inch 2.5K touchscreen display running on the Flyme Auto Operating System, powered by a 7nm automotive-grade chip.
Premium interior highlights include:
- 18-Speaker Flyme Sound System with innovative headrest speakers.
- 256-Colour Ambient Lighting and a Windshield Head-Up Display (HUD).
- Versatile Storage: A 375L boot, 70L frunk, and fully reclinable front passenger seat.
- V2L & V2V: Support for Vehicle-to-Load and Vehicle-to-Vehicle charging, turning the car into a mobile power source.
Safety Without Compromise
Safety is a core pillar of the e.MAS 7, which comes equipped with a Level 2 Advanced Driver Assistance System (ADAS). This comprehensive suite includes Intelligent Cruise Control, Lane Departure Prevention, Rear Collision Warning, and Rear Cross Traffic Braking. The vehicle also features Child Presence Detection (CPD) and occupant detection alerts to protect the most vulnerable passengers.
The body structure is supported by a 4-longitudinal, 7-cross chassis structure to preserve cabin integrity during impacts.
Pricing and Availability
The Proton e.MAS 7 PHEV is positioned to bring premium electrified mobility into the mainstream. Pricing is as follows:
Prime: RM109,800
Premium: RM123,800
Premium+: RM129,800
Each variant comes with an early bird RM4,000 rebate for the first 5,000 units.
Interested buyers can secure their interest with a booking fee of just RM99 through the official Proton e.MAS website or any of the 48 authorized dealerships nationwide. With its combination of extreme efficiency, massive range, and cutting-edge tech, the e.MAS 7 PHEV is set to redefine the Malaysian hybrid segment.
