Naza Italia is done being the Maserati brand guardian in Malaysia.
NAZA Italia Sdn Bhd has formally issued notice to Maserati S.p.A. of its intention to discontinue the Importership and Distributorship Agreement for Maserati vehicles in Malaysia. The notice was submitted on December 2, 2025, in accordance with the contractual 180-day requirement set out in the original Agreement dated January 1, 2009.
The conclusion of the Maserati distributorship is a strategic decision forming part of the NAZA Automotive Group’s (NAZA Auto) broader strategy to intensify its focus on core brands and emerging growth areas. NAZA Auto emphasized its commitment to ensuring continuity and seamless service throughout the 180-day transition period, upholding professionalism and integrity.
Focus on Core Brands and Future Growth
The Group’s realignment strategy focuses on several key areas for future growth:
- Core Brand Expansion: A significant expansion of the network for Suzuki Cars Malaysia.
- Retail Experience: The establishment of the new performance-luxury retail experience with Stars@Mercedes-Benz in Bangsar.
- Digital Investment: Strengthened customer service initiatives and investment in digital platforms.
- New Ventures: Active evaluation of new automotive brands, including EV mobility and regional opportunities in ASEAN.
The conclusion of the Maserati distributorship marks the latest in a series of shifts in NAZA’s luxury and mass-market portfolio. The company previously managed and divested other major brands in recent years, including Ferrari, Citroen, Peugeot, and Kia. With this renewed focus and clear direction, NAZA Auto is positioning itself for its next era of growth, grounded in operational excellence and strong governance. Whether this involves new car brands or just one moving forward is still unclear.
