Published on April 28th, 2015 | by Admin0
Toyota TeenDrive365: a documentary series on teenagers getting their license to drive
Do you remember the day you got your driver’s license? Do you remember the freedom that came with it, and the natural nervous expectations of your parents when you set out for the very first time? Toyota USA has embarked on a project to document the rite of passage that comes with the acquisition of a license, from the learning process to setting out on that first journey.
It’s an interesting concept that aims to promote road safety among young drivers in the United States. But the concept itself is universally applicable to any country that requires a driver’s license, and the emotions that come with it are universally appreciable. And just as your parents went through that fearful process with you, so too will you go through the same process with your children.
Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla.
The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.