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Published on November 18th, 2010 | by Daniel Sherman Fernandez



The Peugeot 308 Turbo’s engine was jointly-developed by PSA Peugeot-Citroen and BMW AG which means it carries some of the Mini’s DNA and yet costs marginally lower to buy and own. Now with a new 6-speed auto-adaptive gearbox it has a maximum torque of 240 Nm at 1,400 rpm and can accelerate from 0 to 100 km in 9.1 seconds. Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, has launched the new and enhanced 308 Turbo, which features a new six-speed transmission and a higher maximum output of 156 hp. This new gearbox also comes with Triptronic and a Sports mode for increased performance. The new transmission complements the car’s turbocharged engine, which now produces 16 hp more for a maximum output of 156 hp.
With a new on-the-road price of RM118,888, Nasim is targeting to increase its monthly sales of the 308 range by 30% from an average of 150 units a month currently.
“With these new features, the new 308 Turbo is set to maintain its position as the market leader in its segment among continental makes,” said SM Nasarudin SM Nasimuddin, CEO of Nasim. As of end-Oct this year, Nasim has sold a total of 1,399 units of the 308. This represents a 57% jump from Nasim’s sales of the 308 for the whole of 2009. The 308 Turbo has remained the best seller in the 308 range comprising 70% of sales. The other variant sold is the 308 VTi. Apart from the new transmission, the new 308 Turbo also comes with new sporty black dials on the instrument panel as well as Bluetooth and USB connectivity to enhance its premium quality.
The 308 Turbo comes standard with a host of other premium features such as a panoramic glass roof, automatic dual-zone air-conditioning, electric folding side-mirrors, “follow-me-home” lights, daytime running lights, automated headlights and automated wipers.
For improved comfort, the 308 turbo also comes with rear passenger air-conditioning vents, an auto-dimming rear view mirror, a six-speaker system, air-conditioned glove box and an instrument panel LCD display. For safety, the 308 Turbo is fitted with six airbags, ABS, electronic brake distribution, emergency brake assist, electronic stability program, traction control, dynamic stability control, a rolling code transponder immobilizer security system and two ISOFIX points for child seat installation. For long distance family trips the rear luggage space is good for the average family.
The new 308 Turbo will be in Peugeot showrooms from next week onwards while it will be available for test drive at an automotive carnival at the Matrade Convention Centre this weekend.

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