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Published on November 3rd, 2010 | by Daniel Sherman Fernandez



9 new exclusive Proton owners received their car keys from former Prime Minister, Tun Dr. Mahathir Mohamad at a ceremony at Proton’s Shah Alam headquarters this week. The 3 exclusive models come with very exclusive detailing and features.

Styling plays an important role in the three commemorative Saga, Persona and Exora models, and for the very first time, PROTON introduced a new Pearl White body colour which is exclusive only to the commemorative cars.

The exclusivity of all three vehicles is communicated in the all-round body kit, signature black roof and alloy wheels designed to evoke sophistication and a sporty personality. The Persona and Exora also feature darkened headlight design, accentuating the elegance of both cars.

Specially-designed 16 inch alloy wheels also underline the significance of the Persona and Exora Anniversary Edition models. All vehicles feature a side decorative sticker with subtle hints of ‘tiger stripes’ motif in silver-black to portray the animal’s brave character, in addition to a 25th Anniversary insignia at the rear. Only 25 units of each model were made available, to further mark PROTON’s 25th Anniversary in the automotive industry.

All three models come with seats elegantly covered in plush brown Nappa leather and detailed with ‘tiger stripes’ motif, as well as a specially embossed 25th anniversary logo on the headrest. The Anniversary Edition models come with a leather-wrapped steering wheel and gear knob, and anniversary themed floor carpets.

The Exora offers customers the most number of refinements – equipped with two headrest-mounted LCD screens for the viewing pleasure of back seat passengers. The vehicle also come equipped with a rearview camera for greater safety and convenience, while the audio system has been upgraded to feature a touch screen controlled CD/DVD/MP3 player complete with an in-car navigation system. Owners of the 25th Anniversary Edition vehicles will receive a vehicle ownership certificate, and be entitled to other benefits such as the Daring Card (20% discount for parts and labour on scheduled services and entitled to PROTON’s Priority Service), and a special PROTON 25th Anniversary Commemorative Coffee Table Book.

PRICING (on-the-road)


RM 54,500


RM 69,500


RM 91,998

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