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Published on January 14th, 2011 | by Daniel Sherman Fernandez


Bosch appoints new Southeast Asia President and Managing Director

The Bosch Group – a leading global supplier of technology and services in the areas of automotive and industrial technology, consumer goods and building technology – is pleased to announce that it has appointed Mr Martin Hayes as the President and Managing Director of Robert Bosch (South East Asia) Pte Ltd with effect from 1 January 2011. Mr Hayes will be located in Singapore, where the Bosch Southeast Asia regional headquarters is based. He will concurrently be the Managing Director of Bosch in both Singapore and Malaysia.  
Mr Hayes takes over the role from Mr Cem Peksaglam, who has returned to Germany to assume a global appointment in the Security Systems business division of Bosch.      

Mr Hayes brings with him more than 20 years of experience from various divisions across the Bosch Group. He has amassed a wealth of international management and leadership experience in several functions, including global responsibilities.

In his previous appointment as Executive Vice President of Original Equipment (OE) Sales at Bosch Automotive Thailand Co. Ltd, Thailand, Mr Hayes was responsible for building the customer base for the automotive sales business in Southeast Asia and Australia. He was also instrumental in setting up the automotive sales function, as well as in developing key relationships with OE manufacturers.

On his new appointment, Mr Hayes said, “I am honored to be given this opportunity to lead Bosch’s Southeast Asian operations, building on the strong network and foundation that has been established. We continue to see good prospects for Bosch in this region, and remain committed to developing our business in Southeast Asia.”

Prior to joining Bosch in Germany in 1987, Mr Hayes was at Marconi Underwater Systems Ltd, focusing on electronics design for naval equipment, as well as with Factron Schlumberger, a manufacturer of in-circuit test equipment.

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