Published on January 14th, 2011 | by Daniel Sherman Fernandez0
Mercedes Benz Is The No1 Luxury Car Brand In Malaysia
Mercedes-Benz Malaysia reaffirms its 1st position in the luxury car segment closing the year off with a total of 6,970 vehicles sold, which is jump of 26.3% from 2009. “Following a small dip in 2009, higher overall industry sales as well as our performance is a clear indication of the market recovery as well as a more positive consumer sentiment. We are excited with our performance, especially since our sales achievements are much better than expected. We exceeded even our revised targets, while establishing a new sales performance milestone for the company,” said Peter Honegg, CEO & President of MBM. “Our E and S-Classes are clear winners within their respective segments, enabling Mercedes-Benz to capture a sizeable market share of the overall premium passenger car market,” Honegg added. A key driver of Merc’s stellar sales is the introduction of CGI engines in the C-Class and E-Class, which accounted for 58.2% of total passenger car sales. MBM’s commercial vehicle arm saw a growth of 22% with 1,967 vehicles delivered. Mitsubishi Fuso trucks outdid 2009 figures of 1,391 units by 29% to close 2010 off with 1,795 units sold. Outgoing CEO & President Peter Honegg will be heading off to take charge of Mercedes-Benz India after heading his team into a strong 1st position and maintain their lead over BMW and their nearest rival Audi.
Taking his place in MBM will be Roland S. Folger, who has had 30 years experience with Daimler AG globally.