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Published on January 14th, 2011 | by Daniel Sherman Fernandez

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Porsche 918 RSR First Real Look

Porsche AG opened the North American International Auto Show with the World Premiere of the Porsche 918 RSR. Commenting on the first appearance of the sports car manufacturer from Stuttgart at the Detroit show since 2007, Matthias Mueller, President and CEO of Porsche AG said: “We are back in Detroit with a clear message: Porsche further extends its competencies when it comes to performance and efficiency.  The Porsche 918 RSR impressively demonstrates the passion of our engineers and designers for developing the world’s most advanced and best looking sports cars.”
This auto show in the traditional venue of Detroit, nicknamed “The Motor City”, is regarded as a leading international forum for trends and opinions at the beginning of the year.

In this setting Matthias Mueller underlined the growing demand for Porsche, not only in the U.S., but also on a worldwide basis. The momentum on the product front resulted in an order intake by the end of last year that increased by nearly 50 percent to more than 110,000 vehicles.

Customer deliveries for the calendar year were up over 25 percent to more than 95.000 cars. This success was mainly based on the new Panamera car line and the new generation of the Cayenne sporty off-roader.


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