Published on March 28th, 2011 | by Daniel Sherman Fernandez0
NASIM LAUNCHES NEW AFTER-SALES INITIATIVE for Peugeot Owners
Nasim Sdn Bhd, the official distributor of the Peugeot brand in Malaysia, has launched a new after-sales initiative aimed at providing its customers with in-depth understanding of their vehicles as well as the essential maintenance tips for their Peugeots. Kicking of this initiative was the Discover Peugeot 3008 seminar which was held March 26 at the Grand Dorsett Hotel in Subang Jaya for 50 owners of the Peugeot 3008. The two-hour long seminar included an in-depth presentation on the various features of the 3008 as well as practical sessions on 14-point checks and basic maintenance tips. “This is a new initiative that’s being undertaken by Nasim to further grow the Peugeot brand. In the coming months, we will have seminars on the other models in our line-up such as the 207, 308 and the 5008. It is essential that our customers get the very best out of their vehicles. At the same time, this is an opportunity for us to get to know our customers better,” said Dato’ Samson Anand George, COO of Nasim. The Discover Peugeot 3008 seminar was free-of-charge for 50 owners of the 3008 who were also invited to bring along a guest. Nasim had sent out invitations for the seminar to all 3008 owners in the country and the first 50 to RSVP were given seats for the seminar. During the presentation segment of the seminar, owners were given an in-depth explanation to the various safety technologies featured in the 3008 such as ABS, ESP, deadlocking, airbag deployment, dynamic roll control as well as the various impact zones in the SUV that are designed to minimise injury to the driver and passengers. In the practical session, the owners were shown the proper methods in changing tires, jump-starting a flat battery, deadlocking, re-programming their keys, checking engine oil, power steering fluid and coolant levels as well as releasing the electronic parking brake on a flat battery. Since its launch in June 2010, Nasim has sold some 500 units of the 3008 while there are still undelivered bookings of 250 units.