Published on March 12th, 2011 | by Daniel Sherman Fernandez0
The Lotus Mansory Cooperation
We have only seen Mansory using their customization program on very high end super luxury sedans vehicles. This is the 1st time they are working on a Lotus and could just mean that Lotus has done what the intended to do with their latest range. Hit the super luxury car segment!
The Evora customized in collaboration with Mansory is an “Individualization Concept Car”. It showcases the scope of future Lotus customization projects and will act as a test-bed for a new individualization strategy by Lotus. This strategy will result in a customization programme that is largely based on customer feedback and will reflect our new market-driven approach of developing and designing cars.
As an expert in high-end customization with first-hand experience of customer requirements in this segment, Mansory was a natural choice for Lotus. Mansory provides valuable insights and an intuitive feeling for this specific business area. As a producer of state-of-the-art carbon components and customized interiors Mansory also provides the technical knowledge and process skills to support Lotus in this highly specialized area.