Toyota Back On Top In US
In the ‘BrandZ’ Top 100 annual ranking of the world’s most valuable brands for 2011, Toyota Corp was able to reclaim back its position as the world’s most valuable auto brand. With an 11% leap in brand value to $24.2 billion, Toyota was successful at outperforming BMW (which held the title last year). Research company Millward Brown compiled the data for the ranking. According to Peter Walshe, Millward Brown global brand director, the recall crisis that Toyota faced has not affected the confidence of consumers in the company.
Before the recalls, Toyota was a highly trusted brand and so when it acted responsibly, it was able to bounce back easily. Toyota was named the most valuable auto brand from 2006 until 2009.
Mercedes-Benz’s brand value rose by 12%, allowing it to overtake Honda and rise to the No. 3 spot. Walshe said that the marketing buzz that the Leaf electric car created had helped to boost Nissan’s brand value by 17%.
He said that Nissan’s actions have been effective in its aim to be a green leader. He explained that as Nissan realizes that it is a “challenger brand in most markets,” it is handling its new models differently.
About the Author
Daniel Sherman Fernandez www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.
Related Posts
MeatMore And Mortlach’s Happy Work Hour Is For The Discerning Professional →
Ford Backup →
International Dog Day was yesterday. Did you forget? →
