SsangYong Shows A CUV At Frankfurt
The SsangYong XIV-1 Concept is a showcase for SsangYong’s design and engineering talents. The name XIV-1 is derived from the phrase ‘eXciting user Interface Vehicle’, highlighting the show car’s focus on interaction with the driver and passengers. More than just a design study, XIV-1 is the concept version of SsangYong’s premium B-segment CUV project, which will lead to the addition of another mass production model to the Korean company’s range, and has been developed to display both the heritage and the future design direction of SsangYong Motor. Built to SsangYong’s corporate product development philosophy, ‘Robust, Specialist, Premium’, SsangYong XIV-1 Concept showcases dynamic, strong yet smooth lines, typifying the true creative qualities of SsangYong Motor design. The exterior design of SsangYong XIV-1 Concept with its continuous glass area epitomises the perfect proportions of the compact SUV.
Designers took inspiration from the simplicity of the side view of a graceful sailing yacht. A wide C-pillar and slim roof appear to float above the body, providing a nimble, fast yet strong stance. SsangYong XIV-1 Concept’s front end styling follows the lead set by the new Korando SUV with a robust yet aesthetically pleasing appearance. Modern LED headlamps are an integral design element of SsangYong’s premium appearance to position the brand within the global marketplace. Access to the concept’s cabin is via coach doors which do away with the need for B-pillars. This not only provides greater comfort for passengers but also provides the SsangYong XIV-1 Concept with its sleek, uninterrupted profile.
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