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Published on October 7th, 2011 | by Daniel Sherman Fernandez


Perodua to invest further in Melaka

Perodua has entered into an agreement with Yayasan Melaka to acquire a piece of 1.77 hectare land at Kota Hang Tuah Jaya, Ayer Keroh, Melaka to build a new 3s (sales, service and spare parts ) centre . The purchase price of the property is about RM7.7 million and Perodua will design the new facility to incorporate the culture, tradition and history of Melaka, Perodua Managing Director Datuk Aminar Rashid Salleh said at the signing ceremony with Yayasan Melaka. YB Datuk Tahir Bin Haji Hassan who is the Vice President of Yayasan Melaka signed on behalf of the foundation.
Also planned at the new facility are a regional office and a training centre to cater for the southern region staff and dealers human capital development, body and paint centre (B&P) and stockyard. The new 3S service centre will have 25 service bays which will cater about 2,500 service intake per month. In addition the B&P centre will have 30 bays.
Construction of this new the outlet is expected to begin in the third quarter 2012 and completed before the end of 2013. Perodua currently operates 2 branches and also have 5 dealers in Melaka employing some 220 staff. Aminar said Melaka is an important market for Perodua in terms of sales with an average 550 units monthly and 35% market share over the last five years. Last year Perodua sold about 6,400 units in Melaka of which the ViVa was the top selling model. On after sales, Aminar said the total intake for Perodua Melaka service workshops was 42,700 in 2010 up 4% from the 41,200 intake achieved in 2009. He said the proposed 3s centre is strategically located to cope with the growing demand for Perodua’s products and services in the state. He said the state government has also targeted the surrounding areas for further development. It was highlighted that the total investment will further provide and avenue for Perodua to delight its customers.

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