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Published on November 23rd, 2011 | by Daniel Sherman Fernandez

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Ducati Monster Launch To Boost Growth By 300% FOR 2011

Next Bike Sdn Bhd, the sole importer and distributor of Ducati Bikes in Malaysia has targeted a 300% for growth for this year following the excellent response to their latest Ducati model, the Ducati Monster 795.
Following this, Next Bike Sdn Bhd has announced that its turnover for this year is expected to increase between RM8 million and RM10 million. Just one month since its launch, more than 200 units of the Ducati Monster have been sold. Comparatively, only 50 units of the earlier Ducati Monster model were sold last year. Last year, Next Bike Sdn Bhd sold 120 units of the Ducati bikes, bringing the total of Ducati bikes sold since NAZA began its operations to in year 2000 to over 1,000 units. There are currently 1,000 Ducati owners in Malaysia and with the launch of the Ducati Monster 795, this figure is expected to increase. 
NAZA Group of Companies Joint Group Executive Chairman, Datuk Wira Hj SM Faisal Tan Sri SM Nasimuddin said, “We have planned out a variety of programmes to help boost the sale of Ducati bikes and within the next 12 months, more exciting Ducati models are expected to be introduced. One of the models is the 1199 Panigale that was recently launched in EICMA Italy and we have already started taking bookings”. Datuk Wira Hj SM Faisal further added, “Besides bringing in new Ducati models, we are also committed to increase the brand awareness and expand the Ducati lifestyle. In the coming months, we can anticipate exciting developments from network expansion and dedicated lifestyle programs for current and future Ducati owners.”
“We are also very proud that the official launch of the Ducati Monster 795 was awarded the ‘Best Event 2011’ by Ducati, the awarded was presented by the President and CEO of Ducati, Mr Gabriele del Torchio in Italy recently. This award has been won by us two years in a row. This is another feather in our cap as it shows that we indeed do embody and embrace the spirit of Ducati,” Datuk Wira Hj SM Faisal said.
Datuk Wira Hj SM Faisal himself was recently awarded the ASEAN Outstanding Business Awards (Master Class Awards) for the Young Retail Champion category. The award was given in recognition of NAZA’s enormous contribution to the industry development of retails and franchise in ASEAN + 6 Business Community regions. In conjunction with the launch of the Ducati Monster 795 in Asia, Ducati Motor Holdings is giving away the Ducati Monster 795 to the winner of the ‘Monster 795 Photo Contest’. The contest is open to all from Malaysia, China, Hong Kong, India, Indonesia, Philippines, Singapore, Thailand and Vietnam. Contestants must log on to www.moster.ducati.com and upload a photograph that best describes the emotions evoked by the dream of driving a Ducati Monster. Photo submissions do not necessarily need to have a photograph of a Ducati Monster.
Final submission is November 25 and the contest winner will be chosen by online votes which will be held from October 31 to December 1, 2011. The contest winner will be announced on the site on December 2. 


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