Published on January 31st, 2012 | by Daniel Sherman Fernandez0
Malaysian Drivers to Put All-New Ford Ranger to the Ultimate Test in Global Ford Ranger Challenge
Ford Malaysia will officially kick off the Global Ford Ranger Challenge on 1 February 2012 – a unique, worldwide experiential marketing campaign leading up to the launch of the All-New Ford Ranger later this year. “Ford is challenging Malaysian drivers to challenge us,” said David Westerman, Regional Manager, Asia Pacific, Ford Export & Growth Operations. “We’re confident in the All-New Ford Ranger’s tough truck credentials and want consumers to experience its capabilities first-hand by pushing the truck to its limit.”
Malaysian consumers will have a chance to put the claim of “Built Ford Tough” to the ultimate test by taking the All-New Ford Ranger through tough, real-life challenges. Drivers can begin submitting their ideas for the challenge online tomorrow and five lucky entrants will be selected to get behind the wheel to turn their tough challenge into reality. Not only will these participants be the first consumers in Malaysia to test the All-New Ford Ranger, the one with the best challenge as chosen by the general public will drive away with their very own All-New Ranger XLT 2.2L (manual transmission). “Malaysian drivers rely on their trucks everyday and this unique test opportunity showcases the All-New Ford Ranger’s ability to stand up to the toughest real-life conditions,” added Westerman.
With high-performing efficiency and interior comfort to complement the tough and durable build, the All-New Ford Ranger is a perfect choice for both the urban warrior and the outdoorsman. The Global Ford Ranger Challenge successfully launched in Australia last year and has recently proven to be a huge hit in Thailand and South Africa.
The Challenge has tested All-New Ranger competitors across Europe and South America as well.
How the Global Ranger Challenge Works Beginning today, entrants can submit an application to the official Malaysian Global Ford Ranger Challenge website – www.fordrangerchallenge.com.my or www.ford.net.my – explaining why their unique challenge is the best way to test the All-New Ford Ranger’s capabilities.
The Challenge is also accessible via the Ford Malaysia Facebook page – www.facebook.com/fordrangermalaysia.com Entries will be accepted until midnight, from 1 Feb – 15 Mar 2012.
From these entries, five finalists will be selected by a panel of judges. Selections will be based on the quality and creativity of the entry, and the finalists will be announced by Ford on 31 March 2012. An All-New Ford Ranger will then be loaned to each of the five finalists who will carry out their nominated challenge with the help of a professional film crew provided by Ford.
Footage of each participant’s Challenge will be uploaded on the Global Ford Ranger Challenge website for the general public to view and vote on their favorite. Online voting will be open from 1-31 May 2012. The participant with the most votes will be announced at the launch event of the All-New Ranger in Malaysia.
This lucky winner will then drive away with the ultimate prize – an All-New Ford Ranger XLT 2.2L (manual transmission). Additionally, people who vote online will be entered into a lucky draw for a range of prizes.
For more information, please visit the official Malaysian Global Ford Ranger Challenge website: www.fordrangerchallenge.com.my