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Published on February 29th, 2012 | by Daniel Sherman Fernandez


Hap Seng Star Bags Coveted Mercedes-Benz Award

Hap Seng Star Sdn. Bhd, has successfully maintained its lead in after-sales service excellence. This was reaffirmed when two of the company’s service centers recently clinched the top two spots of the prestigious and highly competitive Mercedes-Benz Service Excellence Award. Hap Seng Star Kota Kinabalu was crowned overall champion when it achieved the highest Service Excellence Award (SEA) Score in the competition. Not far behind was the Runner Up, Hap Seng Star Bandar Kinrara. There were a total of 20 Malaysian authorised dealers for Mercedes-Benz vehicles that competed in this annual competition.
The SEA Score comprises of three measures, namely Customer Satisfaction Index (CSI), Percentage Fixed First Visit (FFV) and Mystery Shop Technical Audit (MSTA). Participating teams must compete in all three components in order to derive an overall SEA Score.
Hap Seng Star also performed remarkably at the biennial Mercedes-Benz Malaysia Skills Competition 2010. This competition sought to promote the spirit of continuous self-development and life-long learning amongst Mercedes-Benz technicians and after-sales service personnel. Hap Seng Star technicians bagged the top spot in two categories, namely Certified Service Advisor and Certified System Technician.
Tan Chee Hock, Senior General Manager – After-Sales and Business Development, Hap Seng Star Sdn. Bhd., said, “We are truly appreciative of the various skill enhancement and business development initiatives Mercedes-Benz Malaysia has organised for its dealers. It is an indication of our principal’s resolve to work hand-in-hand with its dealers and motivate its business partners to ensure the marque’s continued success in Malaysia.”
“On Hap Seng Star’s part, we will remain steadfast in delivering the highest quality in terms of products and after-sales services. This we achieve by continuously training, developing and retaining the very best talent in our workforce,” he concluded.

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