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Published on August 16th, 2012 | by Daniel Sherman Fernandez


PETRONAS Coffee Break Campaign Returns With Free Refreshments and Safety Checks

PETRONAS Dagangan Berhad (PDB) is all geared up to usher in the Hari Raya balik kampung exodus with the PETRONAS Coffee Break Campaign, which aims to educate, equip and encourage drivers to practise safety measures on the road. The nationwide Campaign will kick-start for the 13th consecutive year, with the first phase between 15 and 18 August while the second phase resumes between 23 and 26 August.
During the Campaign, PDB will offer practical road safety tips in addition to complimentary snacks and beverages at its 32 participating PETRONAS stations located along the highways and major trunk roads across Malaysia. In addition, PDB will also be fuelling 50 St John Ambulance Malaysia’s vehicles for their 24-hour highway emergency service during this festive season. This initiative is already in its 18th consecutive year.

Speaking about the initiative, Amir Hamzah Azizan, the Managing Director and Chief Executive Officer of PDB said, “As a company that practises ‘Safety First’ in all aspects of its operation, PETRONAS Dagangan Berhad continues to champion the Coffee Break Campaign to help ensure that all drivers and their families travel safe to reach their destination safely.”
“The PETRONAS Coffee Break Campaign is in line with the Ministry of Transport’s aim to minimise the number of road accidents during the balik kampung rush. We encourage drivers to stop, rest and refresh themselves at participating stations before continuing on their journey,” he added.

During the Campaign, coffee enthusiasts can enjoy aromatic Old Town Coffee while those looking for something refreshing can opt for Tropicana Twister fruit beverages. Julie’s tasty biscuits and Oriental Food’s Super O-Ring snacks will also be offered.
In addition, PDB will also be partnering with Perusahaan Otomobil Nasional Sdn. Bhd and Perusahaan Otomobil Kedua Sdn Bhd to provide a free 22-point inspection for PROTON vehicles and 20-point inspection for PERODUA vehicles at selected stations. PDB has also roped in PETROSAINS to deploy its PETRONAS StreetSmart team to share road safety tips through a series of fun-filled interactive games that will involve motorists and their families as well. 
“During the balik kampung rush, we tend to see higher traffic on the roads leading to increased chances of accidents. We are pleased that the Campaign has managed to reach out to close to a million road users last year to minimise such untoward incidents,” Amir said.
“Moving forward, we will continue to enrich our customers’ experience with more differentiated services as we go All The Way to make their journey on the road a pleasant one,” he added.
To enjoy the string of benefits offered during the Campaign, iPhone & Android phone users can conveniently locate participating PETRONAS stations at their fingertips with the PETRONAS Pitstop application. This application was launched earlier this year and is downloadable free of charge. It also enables users to monitor fuelling expenses, check Mesra membership points, receive updates on on going promotions and connect to PDB’s Mesralink customer service.
Earlier this year, PDB also rolled out the Coffee Break Campaign during the Chinese New Year. For further information about the upcoming PETRONAS Coffee Break campaign and other promotions, please visit www.mymesra.com.my.

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