Published on October 15th, 2012 | by Daniel Sherman Fernandez0
White Is The New Black For Cars
White is the favourite paint colour of new-car buyers, according to the latest survey from paint company PPG Industries. Throughout the world, white was used in 22% of all new cars. Silver closely follows with 20% while black paint covers 19% of cars.
This survey proves that majority of customers still prefer traditional hues despite the appearance of shocking colours on new cars such as the Gotta Have It Green on the Lamborghini Gallardo LP570-4, Jalapeno for the Chevrolet Spark and Giallo Yellow for the Fiat 500. PPG also determined that white, black, and silver made up 61% of all new car colours worldwide. Just 9% of new cars were painted red, 7% were painted blue, and only 2% were green.
In a study made by Ford in 2011, Americans lean towards white, black, silver, and gray for their new cars. A couple of years ago, paint company DuPont revealed that 21% of the vehicles sold in North America were painted white, 18% were black, 17% were silver, and 15% were gray. PPG Industries wants to emphasize that people don’t take the choice of colours in their cars lightly. Its data indicate that 77% of buyers use exterior colour as a primary factor in deciding on a new car. Of the respondents, 45% said they want a broader variety of colour choice options when purchasing a car. What about Malaysians? Well, looks like white is ahead of silver, black and gray.