Published on March 10th, 2013 | by Daniel Sherman Fernandez

BMW takes luxury sales lead from Audi this February

BMW has regained its global lead for luxury car sales from Audi after its volume for the core BMW brand rose 7% to 114,908 last month as increased demand in China, the UK and Russia offset weakness in Germany and other parts of Europe. Audi’s vehicle sales for February were up 3.2% to 110,000 while Mercedes-Benz brand fell 5.8% to 90,083 vehicles. BMW Group global sales including Mini and Rolls-Royce grew 4.7% in February to 133,630, BMW said. Strong demand for the X1 and 3-series models offset lower volume at Mini. In the first two months, group sales rose 7.1% to 256,929.
BMW factories are running at full capacity to keep up with customer demand. Sales of the X1 sport-utility vehicle through February gained 40%, while the 3 series climbed 26%. Audi’s gains were led by demand for the A1 small car and Q3 compact SUV. Mercedes is looking for a sales boost this year once it adds the CLA four-door coupe to its compact car line-up in April and brings out a revamped version of its upscale E Class at the same time. A new generation of Mercedes’s flagship S-class sedan is scheduled to reach showrooms in the second half.

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BMW takes luxury sales lead from Audi this February

About the Author