Perodua Eco-Challenge 2013, Politeknik Ungku Omar Wins |

Automotive

Published on December 16th, 2013 | by Daniel Sherman Fernandez

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Perodua Eco-Challenge 2013, Politeknik Ungku Omar Wins

Perodua EMY_1577

Politeknik Ungku Omar was crowned overall champion by being awarded the most points out of the 9 categories contested in the Perodua Eco-Challenge 2013.

The polytechnic managed to travel a distance of 52.38km on 2.5 litres of Petronas Primax 95 fuel provided as well as coming in first place in the “Best Presenter” and “Styling” challenges.

“We congratulate PUO for their impressive performance today and to all the institutions of higher learning that participated in our biggest Corporate Responsibility programme,” Perodua President and CEO, Datuk Aminar Rashid Salleh said.

Launched in 2009, the Perodua Eco-Challenge was introduced with the aim of exposing students from local institutions of higher learning to a real-world working environment.

“The Perodua Eco Challenge, which started out as a Corporate Responsibility programme has now also become an important human capital development agenda,” Aminar said.

He explained that the Perodua Eco Challenge programme has helped trained the participating students and universities to be more industry oriented as well as focusing on their academic pursuits.

Aminar also announced that Perodua will continue with the Perodua Eco Challenge next year in line with the company’s focus on assisting Youth and Education.

In this edition of the Perodua Eco-Challenge, a total of 9 institutions of higher learning have been selected to redesign a Perodua Myvi into a totally different look within the 6-month timeframe given.

A total of 9 insitutions of higher learning qualified for this year’s Perodua Eco Challenge are PUO, Universiti Teknologi Malaysia (UTM), Universiti Teknologi Mara (UiTM), and Universiti Kebangsaan Malaysia (UKM).

Also included are Universiti Tenaga Nasional (UNITEN), Universiti Teknologi Petronas (UTP), Universiti Malaysia Pahang (UMP), Universiti Malaysia Perlis (UNIMAP) and Universiti Teknikal Malaysia Melaka (UTEM).

The categories contested in this year’s Perodua’s Eco Challenge are “Longest Distance”, “Time Attack”, “Marketing Challenge”, “Overall Winner”, “Best Booth” and new categories which include “Styling”, “Best TVC” and “Best Presenter”.

In addition to these categories, Perodua also awarded the “Best Booth” and the “Best TV Commercial Award” to UNITEN.

Aminar said that Perodua is building on the knowledge and experience it has gathered over the 5 years since the challenge began to help the institutions in terms of guidance and support.

Perodua spent a total of RM131,200 for the prizes for the Perodua Eco Challenge 2013.

Overall, Perodua spent some RM6 million for the eco-challenge programme since 2009. On average, the compact car company spends RM1.2 million per year on the Perodua Eco-Challenge – making this programme its largest annual CR activity.

The Perodua Eco-Challenge is also endorsed and supported by the Ministry of Education.


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