Mercedes GLA Designed For Technology-Savvy City Dwellers |

Automotive

Published on March 6th, 2014 | by Daniel Sherman Fernandez

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Mercedes GLA Designed For Technology-Savvy City Dwellers

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Mercedes Benz has taken their all new 4×4 baby the GLA crossover into rugged terrain around Granada, Spain for the global media test drive. Gracing the GLA’s showcasing in Spain recently was Daimler chief executive Dieter Zetsche, who also directly runs Mercedes. He remarked that the recent momentum at luxury carmaker is just the starting point for reclaiming the crown as the largest premium-car maker in the world from BMW. “The developments from January and the last few months are definitely satisfying, but it’s certainly not the final confirmation that we’ve done everything right,” Zetsche remarked.  Zetsche has been able to steer Mercedes Benz to faster growth in recent months than rivals BMW and Audi.

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The GLA crossover, which is the fourth of five new compact models aimed at younger buyers, is critical to maintaining that momentum. The GLA crossover is being aimed at tech-savvy city residents with options like iPhone integration, live traffic data and Glympse location-sharing systems. The carmaker will start selling the GLA in Europe March 15 and in the United States in September. The Malaysian launch date is yet to be announced.


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