Published on April 22nd, 2014 | by Daniel Sherman Fernandez0
Jaguar Land Rover China Production To Start
JLR will begin selling a Land Rover SUV built by its Chinese partnership/venture with Chery Automobile Co. in Changshu, by early 2015.
“They start to make the first prototype bodies this week, and it’s almost a miracle that’s come out of the ground in such a short period of time,” Jaguar Land Rover China President Bob Grace said at the Beijing auto show last Sunday.
The plant will have an initial annual production capacity of 130,000 vehicles, he said. Grace did not say which model will be built by the joint venture. “It’s going to be a product from the Land Rover stable, so it’s going to be an SUV,” he said. The vehicle will have an engine size of under 2 liters, Grace said.
Manufacturing in China is key to JLR’s earnings growth in the world’s largest auto market as it allows companies to avoid the nation’s 25% import tariff. Local production will help JLR reduce prices by about 15%, Grace said. Jaguar Land Rover’s China profits are buoying parent company Tata, India’s biggest automaker by revenue, as an industry wide slump in domestic demand dents sales of its namesake brand.