Audi, BMW and Mercedes Still Chasing Sales Lead


Published on July 10th, 2014 | by Daniel Sherman Fernandez


Audi, BMW and Mercedes Still Chasing Sales Lead


Mercedes managed to outsell BMW in 2013 and post strong gains in 2014. Not to be overshadowed, the Bavarians came back with a counter offer in the shape of the 2 Series Coupe that started deliveries in Spring and is currently selling like hot bread. Looking over the numbers for the first six months of the year, BMW’s lead is thin over Mercedes but it still counts. Just 5,738 units stand between the two giants, with BMW selling 157,382 units and Mercedes accounting for 151,624. Of course, the numbers don’t include cargo vans, Smart or MINI vehicles.
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On the other hand, Lexus is also growing, slowly but steadily. In June, the Toyota sub-brand, managed to post a sales increase of 10 percent, reaching a total of 23,518 units. That’s just over 6,000 less than BMW’s 30,201 and 3,000 less than Mercedes’ 26,506. The year-to-date measurements show that Lexus sold 138,689 so far this year, closing in on its German rivals. Well, not all Germans however.


Audi is still making a difference in the US. With total deliveries of 16,867 units, the Ingolstadt-based company is still far behind its competition. Even so, things seem to be picking up, the growth recorded in June being one of the biggest since the company has been operating in the US, 23 percent. They are also seeing absolutely great results coming in from offering smaller, cheaper cars than before, with the introduction of the A3 Sedan that accounted for 2,452 units of the grand total. This was the 42nd time Audi posted a monthly sales record.

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